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Vállalatok, piacok, versenyhelyzet
Lány, Kamilla - In: Külgazdaság 23 (1979) 10, pp. 26-37
Persistent link: https://www.econbiz.de/10002362517
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A vállalatok eltérő magatartása értékesítési gondok esetén
Laki, Mihály - In: Tanulmánykötet a nemzetközi munkamegosztás …, (pp. 175-183). 1974
Persistent link: https://www.econbiz.de/10002368144
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An evaluation of marketing practices : businessmen, housewives and students
Roering, Kenneth J.; Schooler, Robert D.; Morgan, Fred W. - In: Journal of business research : JBR 4 (1976) 2, pp. 131-144
Persistent link: https://www.econbiz.de/10002702919
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Vállalati magatartás - vállalati környezet
Tardos, Márton (contributor) - 1980
Persistent link: https://www.econbiz.de/10001716444
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Management perspectives in marketing
Boone, Louis E.; Boone, Louis Eugene - 1972
Persistent link: https://www.econbiz.de/10000555933
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Marketing
Beckman, Theodore N.; Davidson, William R.; Talarzyk, … - 1973 - 9. ed
Persistent link: https://www.econbiz.de/10000556850
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Marketing: management and social change
Hartley, Robert F. - 1972
Persistent link: https://www.econbiz.de/10000556982
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Basic marketing: a managerial approach
McCarthy, Edmund Jerome; MacCarthy, Edmund Jerome - 1975 - 5. ed.
Persistent link: https://www.econbiz.de/10000557625
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Marketing. Basic concepts and decisions
Pride, William M.; Ferrell, O. C. - 1977
Persistent link: https://www.econbiz.de/10000558157
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Marketing analysis and decision making
Marcus, Burton H.; Tauber, Edward M. - 1979
Persistent link: https://www.econbiz.de/10000558924