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~subject:"Absatzpolitik"
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Absatzpolitik
Marktforschung
24
Verbraucher
19
Vereinigte Staaten
17
Marketing
15
Werbung
11
Marketing management
10
Marketingmanagement
10
Marketing theory
8
Marketingtheorie
8
Advertising
7
Consumer behaviour
7
International marketing
7
Internationales Marketing
7
Konsumentenverhalten
7
Market research
7
Market segmentation
6
Marktsegmentierung
6
Theorie
6
Theory
6
Betriebsmaterialwirtschaft
4
Business network
4
Entscheidung
4
Mathematisches Modell
4
Paul E. Green
4
Produktgestaltung
4
Produktmanagement
4
Scientific method
4
Unternehmensnetzwerk
4
Wissenschaftliche Methode
4
Absatz
3
Absatztheorie
3
Betriebsplanung
3
Conjoint analysis
3
Conjoint-Analyse
3
Innovation
3
Markenartikel
3
Organizational behaviour
3
Product management
3
Produktinnovation
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Article
5
Book / Working Paper
1
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Undetermined
6
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Wind, Yoram
6
Douglas, Susan P.
2
Douglas, Susan
1
Green, Paul E.
1
Robertson, Thomas S.
1
Published in...
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European journal of marketing : EJM
2
Harvard business review : HBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing
1
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ECONIS (ZBW)
6
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1
Industrial buying behavior : source loyalty in the purchase of industrial components
Wind, Yoram
-
1967
Persistent link: https://www.econbiz.de/10003012249
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2
Environmental facrors and marketing practices
Douglas, Susan P.
;
Wind, Yoram
- In:
European journal of marketing : EJM
7
(
1973/74
)
3
,
pp. 155-165
Persistent link: https://www.econbiz.de/10002089911
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3
New way to measure consumersʹ judgments
Green, Paul E.
;
Wind, Yoram
- In:
Harvard business review : HBR
53
(
1975
)
4
,
pp. 107-117
Persistent link: https://www.econbiz.de/10002539769
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4
International market segmentation
Wind, Yoram
;
Douglas, Susan P.
- In:
European journal of marketing : EJM
6
(
1972
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10003012275
Saved in:
5
International portfolio analysis and strategies : the challenge of the 80s
Wind, Yoram
;
Douglas, Susan
- In:
Journal of international business studies : JIBS ; an …
12
(
1981
)
2
,
pp. 69-82
Persistent link: https://www.econbiz.de/10003012333
Saved in:
6
Marketing strategy : new directions for theory and research
Wind, Yoram
;
Robertson, Thomas S.
- In:
Journal of marketing
47
(
1983
)
2
,
pp. 12-25
Persistent link: https://www.econbiz.de/10003012476
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