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Managing marketing : text, cases, and readings
Bonoma, Thomas V. - 1984
Persistent link: https://www.econbiz.de/10000149314
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Markterfolge begünstigen Marketingträgheit
Bonoma, Thomas V. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1983) 3, pp. 15-21
Persistent link: https://www.econbiz.de/10003498931
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Segmenting the industrial market
Bonoma, Thomas V.; Shapiro, Benson P. - 1983
Persistent link: https://www.econbiz.de/10000664026
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Evaluating market segmentation approaches
Bonoma, Thomas V.; Shapiro, Benson P. - In: Industrial marketing management : the international … 13 (1984) 4, pp. 257-268
Persistent link: https://www.econbiz.de/10001944235