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Absatzpolitik
Strategisches Management
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Aaker, David A.
4
Shansby, J. Gary
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Business horizons
1
Management science : journal of the Institute of Management Sciences ; application and theory
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ECONIS (ZBW)
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Strategic market management
Aaker, David A.
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1984
Persistent link: https://www.econbiz.de/10000078360
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Multivariate analysis in marketing : theory and application
Aaker, David A.
(
ed.
)
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1971
Persistent link: https://www.econbiz.de/10000050372
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3
Toward a normative model of promotional decision making
Aaker, David A.
- In:
Management science : journal of the Institute of …
19
(
1973
)
6
,
pp. 593-603
Persistent link: https://www.econbiz.de/10001784225
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Positioning your product
Aaker, David A.
;
Shansby, J. Gary
- In:
Business horizons
25
(
1982
)
3
,
pp. 56-62
Persistent link: https://www.econbiz.de/10003461507
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