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~subject:"Knowledge society"
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An overview of marketing strat...
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Advertising
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Zinkhan, George M.
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International marketing ; Vol. V
1
Journal of advertising : official publication of the American Academy of Advertising
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Macromarketing - a global focus ; Vol. 2
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Major theoretical debates and contemporary issues in marketing theory
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Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
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The marketplace, emerging technology and marketing theory
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003876275
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2
Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003836356
Saved in:
3
The concept of "imaginative intensity" in advertising
Erevelles, Sunil
;
Roundtree, Robert
;
Zinkhan, George M.
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 144-149
Persistent link: https://www.econbiz.de/10003808451
Saved in:
4
The marketplace, emerging technology and marketing theory
Zinkhan, George M.
-
2008
Persistent link: https://www.econbiz.de/10003611094
Saved in:
5
On the cross-national generalisability and equivalence of advertising response scales developed in the USA
Ewing, Michael T.
;
Caruana, Albert
;
Zinkhan, George M.
-
2006
Persistent link: https://www.econbiz.de/10003410979
Saved in:
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