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~subject:"Advertising"
~type:"book"
~type_genre:"Bibliographie"
~type_genre:"Collection of articles of several authors"
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Advertising
Werbung
230
Ökonometrisches Modell
216
Theorie
140
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74
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57
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Eisend, Martin
8
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4
Taylor, Charles Raymond
4
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3
Bruhn, Manfred
3
Dahlhoff, Hans-Dieter
3
Mukherjee, Avinandan
3
Siegert, Gabriele
3
Terlutter, Ralf
3
Thorson, Esther
3
Wischermann, Clemens
3
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2
Arens, William F.
2
Buzzell, Robert Dow
2
Diehl, Sandra
2
Duttenhöfer, Stephan
2
Hermanns, Arnold
2
Jugenheimer, Donald W.
2
Kelley, Larry D.
2
Kloss, Ingomar
2
McQuarrie, Edward F.
2
Pilarczyk, Bogna
2
Rodgers, Shelly
2
Rosengren, Sara
2
Schaefer, David H.
2
Semerkova, L. N.
2
Sheehan, Kim Bartel
2
Sibirskaja, E. V.
2
Stafford, Marla Royne
2
Abdullah, Iskander
1
Abé, Makoto
1
Agrawal, Meenu
1
Ahluwalia, Raunica
1
Allenby, Greg
1
Allenby, Greg M.
1
Alozie, Emmanuel C.
1
Alston, Julian Mark
1
Altstiel, Tom
1
Ambler, Tim
1
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Springer Fachmedien Wiesbaden
7
European Advertising Academy
4
European Society for Opinion and Marketing Research
4
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Nordic Council of Ministers
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Account Planning Group
1
American Marketing Association
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
BDW, Deutscher Kommunikationsverband
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutscher Kommunikationsverband
1
Economist Conference Unit <London>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Herbert von Halem Verlag
1
Hochschule für Ökonomie Bruno Leuschner / Wissenschaftsbereich Außenhandelsorganisation und Marktarbeit
1
ICORIA <10, 2011, Berlin>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
ICORIA <17., 2018, Valencia>
1
ICORIA <8, 2009, Klagenfurt>
1
ICORIA <9, 2010, Madrid>
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
International Association of Business Communicators
1
International Conference on Marketing and Development
1
International Conference on Research in Advertising <7, 2008, Antwerpen>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Handelstagung <1987, Rüschlikon>
1
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Advances in advertising research
10
Journal of advertising : official publication of the American Academy of Advertising
9
Research
7
European Advertising Academy
4
Europäische Kulturen in der Wirtschaftskommunikation
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of internet marketing and advertising : IJIMA
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Advances in international marketing
2
Gabler Research
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of advertising research
2
NORD
2
Untersuchungen zur Wirtschafts-, Sozial- und Technikgeschichte
2
Zeszyty naukowe
2
Absatzwirtschaft / Schriften zum Marketing
1
Advertising and consumer psychology
1
Age of access? - Grundfragen der Informationsgesellschaft
1
An Elgar research collection
1
Approaches to semiotics
1
Bericht der GfK-Tagung : vom ...
1
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1
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1
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1
Culture, media and identities
1
Deutsche Dokumentation
1
Dimensions of international business
1
ERIM report series research in management
1
Erfurter Hefte zum angewandten Marketing
1
European Advertising Academy / Research
1
GDI-Schriften / Gottlieb-Duttweiler-Institut
1
GIS - Geographical information systems series
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Research / European Advertising Academy
1
Handbuch
1
Health marketing quarterly
1
Historical urban studies
1
International journal of electronic commerce : IJEC
1
International journal of pharmaceutical and healthcare marketing
1
International journal of sport management and marketing : IJSMM
1
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ECONIS (ZBW)
183
USB Cologne (EcoSocSci)
42
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1
Lovemarks : the future beyond brands
Roberts, Kevin W. S.
-
2005
-
2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
Saved in:
2
Fashion brands : branding style from Armani to Zara
Tungate, Mark
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004911815
Saved in:
3
Living brands : collaboration + innovation = customer fascination
Nadeau, Raymond A.
-
2007
Persistent link: https://www.econbiz.de/10004875849
Saved in:
4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
Jørgensen, Steffen
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000594797
Saved in:
5
Seminar on How
Advertising
Works and How Promotions Work : Amsterdam (the Netherlands), 22nd - 24th April 1991
1991
Persistent link: https://www.econbiz.de/10000827746
Saved in:
6
Sponsoring : Chancen für die Kommunikationsarbeit
Dahlhoff, Hans-Dieter
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000751508
Saved in:
7
Marketing im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000735521
Saved in:
8
Sport- und Kultursponsoring : ausgewählte Vorträge 1988
Hermanns, Arnold
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000777216
Saved in:
9
Kommersiell p°averkan p°a barn och unga : seminarierapport
1988
Persistent link: https://www.econbiz.de/10000782398
Saved in:
10
1992: the implications for marketing,
advertising
and the media
1989
Persistent link: https://www.econbiz.de/10000783628
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