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Advertising consumption : a theoretical analysis
Selvanathan, Eliyathamby Antony - 1987
Persistent link: https://www.econbiz.de/10000745774
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Get noticed : how to boost your small business profile in 30 days or less
Gardner, Paula - 2005
Persistent link: https://www.econbiz.de/10004925345
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Prove it before you promote it : how to take the guesswork out of marketing
Cuno, Steve - 2008
Persistent link: https://www.econbiz.de/10004927156
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On the determination of advertising effectiveness : An empirical study of the German cigarette market
Reuijl, Jan C. - 1982
Persistent link: https://www.econbiz.de/10000559524
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Advertising expenditure and aggregate demand for cigarettes in Australia
Johnson, Lester W. - 1985
Persistent link: https://www.econbiz.de/10000710724
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The Dynamic relationship between sales and advertising : a new perspective
Bewley, Ronald A. - 1987
Persistent link: https://www.econbiz.de/10003492077
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Advertising and consumption : a new approach with an application to alcohol
Selvanathan, E. Anthony - 1987
Persistent link: https://www.econbiz.de/10003528134
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An analysis of advertising and distribution effectiveness
Brissimis, Sophocles N.; Kioulafas, K. E. - In: European journal of operational research : EJOR 28 (1987) 2, pp. 175-179
Persistent link: https://www.econbiz.de/10003502067
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Zur Wirkung von Direktwerbung im Investitionsgüterbereich
Bamler, Gunther - 1987
Persistent link: https://www.econbiz.de/10013407666
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Non-recognition of print advertising: emotion arousal and gender effects
Baird, Thomas R.; Wahlers, Russell G.; Cooper, Crystal K. - In: Journal of marketing communications 13 (2007) 1, pp. 39-57
Persistent link: https://www.econbiz.de/10003438363