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Advertising
Brand management
17,731
Markenführung
17,318
Brand image
11,224
Markenimage
11,112
Consumer behaviour
10,274
Konsumentenverhalten
10,178
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9,285
Brand
8,246
Relationship marketing
3,104
Beziehungsmarketing
3,098
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2,240
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2,095
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2,092
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1,908
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1,851
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1,825
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1,695
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1,681
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1,607
Werbewirkung
1,579
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1,557
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1,385
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1,375
Marketing
1,201
Luxury goods
1,146
Luxusgüter
1,144
USA
1,140
United States
1,111
Werbung
1,086
Herkunftsbezeichnung
1,047
Designation of origin
1,044
Corporate reputation
1,009
Firmenimage
1,007
Customer satisfaction
976
Kundenzufriedenheit
958
Tourismusmarketing
920
Tourism marketing
919
Einzelhandel
861
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842
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16
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Gierl, Heribert
8
Septianto, Felix
8
Dens, Nathalie
7
Pelsmacker, Patrick de
7
Rosengren, Sara
7
Hayes, Jameson L.
6
Keller, Kevin Lane
6
Ko, Eunju
6
Taylor, Charles Raymond
6
Buijzen, Moniek
5
Kennedy, Rachel
5
Klapper, Daniel
5
Romaniuk, Jenni
5
Rozendaal, Esther
5
Srinivasan, Shuba
5
Bellman, Steven
4
Cohen, Justin
4
Dahlén, Micael
4
Hudders, Liselot
4
Ketelaar, Paul E.
4
Kohli, Chiranjeev
4
Milfeld, Tyler
4
Reijmersdal, Eva A. van
4
Roberts, Kevin W. S.
4
Seo, Yuri
4
Srivastava, R. K.
4
Vashisht, Devika
4
Wang, Jing
4
Adeola, Ogechi
3
Allan, David
3
Allen, Chris T.
3
Arora, Nilesh
3
Beal, Virginia
3
Bernritter, Stefan F.
3
Botzenhardt, Florian
3
Chen, Huan
3
Chioveanu, Ioana
3
Clark, C. Robert
3
Doraszelski, Ulrich
3
Draganska, Michaela
3
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American Marketing Association
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Campus Verlag
1
Centre for Competition Policy, University of East Anglia
1
EconWPA
1
Europa Verlag Ges. m.b.H. & Co. KG
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Museum der Arbeit <Hamburg>
1
Reemtsma-Cigarettenfabriken <Hamburg>
1
Springer Fachmedien Wiesbaden
1
Springer VS
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
United States Trademark Association
1
Universität Mannheim
1
Université Paris-Dauphine
1
Université Paris-Dauphine (Paris IX)
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Published in...
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Journal of business research : JBR
38
International journal of advertising : the review of marketing communications
36
Journal of advertising research
36
Journal of marketing communications
32
Journal of advertising
31
International journal of advertising : the quarterly review of marketing communications
29
Strategic Direction
20
Journal of promotion management : JPM
14
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of promotion management : innovations in planning and applied research
13
The journal of product & brand management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
10
Psychology & marketing
10
The journal of brand management : an international journal
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
European journal of marketing : EJM
8
Journal of historical research in marketing
8
Asia Pacific journal of marketing and logistics
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing
6
International journal of consumer studies
5
Journal of Consumer Marketing
5
Journal of Product & Brand Management
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of current issues and research in advertising : JCIRA
5
Journal of global marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing : ZFP ; journal of research and management
5
Marketing letters : a journal of research in marketing
5
The journal of consumer marketing
5
International journal of production economics
4
International marketing review
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Report / Marketing Science Institute
4
Springer eBook Collection
4
SpringerLink / Bücher
4
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Source
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ECONIS (ZBW)
969
Other ZBW resources
42
USB Cologne (EcoSocSci)
14
RePEc
8
EconStor
1
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1
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
2
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
3
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
4
The antecedents and consequences of
brand
experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
5
Investigating the advertising antecedents to and consequences of
brand
experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
6
The influence of changing advertising support on consumers' perceptions of
brand
prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
7
Effects of promotional-based advertising on
brand
associations
Clayton, Michael
;
Heo, Jun
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 309-315
Persistent link: https://www.econbiz.de/10009314005
Saved in:
8
How does
brand
marketing work in advertising?
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 230-231
Persistent link: https://www.econbiz.de/10011397032
Saved in:
9
Exploring the impact of consumer generated advertising (CGA) on consumer
brand
responses
Kennedy, Claire
;
Gannon, Valerie
;
Kennedy, Aileen
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
Saved in:
10
Measuring the impact of branded alcohol advertising and price on
brand
versus segment consumption
Terblanche-Smit, Marlize
;
Du Preez, Ronel
;
Van der …
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
Saved in:
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