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Seminar on "the Business of Advertising", Barcelona (Spain), 14th-17th June 1978 ; [Hauptbd.]
1978
Persistent link: https://www.econbiz.de/10001417022
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Advertising and consumer psychology
Percy, Larry (contributor); Woodside, Arch G. (contributor) - 1983
Persistent link: https://www.econbiz.de/10000330338
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Advertising
Frey, Albert Wesley; Halterman, Jean C. - 1970 - 4. ed.
Persistent link: https://www.econbiz.de/10014380050
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Advertising research
Holbert, Neil - 1975
Persistent link: https://www.econbiz.de/10002849920
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Advertising research
White, Percival - 1978 - [Nachdr. d. Ausg.] New York, London 1927
Persistent link: https://www.econbiz.de/10003006150
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Marketing im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow (ed.) - 1988
Persistent link: https://www.econbiz.de/10000735521
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The commercialization of American culture : new advertising, control, and democracy
McAllister, Matthew P. - 1996
Persistent link: https://www.econbiz.de/10000547314
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Advertising planning : mathematical models in advertising media planning
Gensch, Dennis H. - 1973
Persistent link: https://www.econbiz.de/10000556405
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Advertising, promotion, and supplemental aspects of integrated marketing communications
Shimp, Terence A. - 1997 - 4. ed.
Persistent link: https://www.econbiz.de/10000617439
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Werbung. Und Moral
Nickel, Volker - 1997
Persistent link: https://www.econbiz.de/10000626646