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~subject:"Advertising"
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Advertising
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7,991
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7,765
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7,716
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7,475
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7,402
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6,726
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6,060
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Kaiser, Harry M.
63
Eisend, Martin
49
Taylor, Charles Raymond
38
Pelsmacker, Patrick de
36
Gierl, Heribert
31
Anderson, Simon P.
30
Septianto, Felix
30
Rosengren, Sara
29
Saffer, Henry
27
Dahlén, Micael
26
Mueller, Barbara
26
Kind, Hans Jarle
25
Okazaki, Shintaro
25
Zaccour, Georges
25
Chan, Kara
24
Sethi, Suresh
24
Bruhn, Manfred
23
Huh, Jisu
22
Stafford, Marla Royne
22
Wilbur, Kenneth C.
22
Yoon, Sukki
22
Diehl, Sandra
21
Ford, John B.
20
Kinnucan, Henry W.
20
Yoon, Hye Jin
20
Carlson, Les
19
Dens, Nathalie
19
Nilssen, Tore
19
Terlutter, Ralf
19
Campbell, Colin L.
18
Reid, Leonard N.
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Dave, Dhaval
17
Esch, Franz-Rudolf
17
Prasad, Ashutosh
17
Bagwell, Kyle
16
Hackley, Christopher E.
16
Jerath, Kinshuk
16
Jullien, Bruno
16
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National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
32
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
Axel-Springer-Verlag
10
C.E.P.R. Discussion Papers
10
Université Paris-Dauphine (Paris IX)
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
EconWPA
6
European Society for Opinion and Marketing Research
6
American Marketing Association
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
Zentralausschuss der Werbewirtschaft
5
Økonomisk institutt, Universitetet i Oslo
5
Agricultural and Applied Economics Association - AAEA
4
Cowles Foundation for Research in Economics, Yale University
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
European Advertising Academy
4
NET Institute
4
Nordic Council of Ministers
4
Zentralverband der Deutschen Werbewirtschaft
4
American Enterprise Institute for Public Policy Research
3
Cornell University / Department of Agricultural Economics
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IGI Global
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IP Deutschland GmbH <Köln>
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International Association of Business Communicators
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Uni-Taschenbücher GmbH
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United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
Advertising Research Foundation
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Census Bureau, Department of Commerce
2
Center for Applied Economics and Policy Research (CAEPR), Department of Economics
2
Centre Interuniversitaire sur le Risque, les Politiques Économiques et l'Emploi (CIRPÉE)
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
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International journal of advertising : the review of marketing communications
210
Journal of advertising research
209
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
183
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
149
European Journal of Marketing
142
Journal of Consumer Marketing
136
Young Consumers
83
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
71
European journal of operational research : EJOR
67
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
64
Journal of retailing and consumer services
62
International Marketing Review
59
Strategic Direction
58
International journal of internet marketing and advertising : IJIMA
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
International journal of industrial organization
54
Journal of Product & Brand Management
54
NBER working paper series
54
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of Services Marketing
46
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
SpringerLink / Bücher
43
Working paper / National Bureau of Economic Research, Inc.
41
Marketing Intelligence & Planning
40
Young consumers : insight and ideas for responsible marketers
38
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
35
Journal of global marketing
34
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ECONIS (ZBW)
9,799
Other ZBW resources
890
RePEc
367
USB Cologne (EcoSocSci)
171
EconStor
53
BASE
41
ArchiDok
2
USB Cologne (business full texts)
1
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1
Possible anticompetitive effects of sale of network TV
advertising
; 1
United States / Congress / Senate / Committee on the …
-
1967
Persistent link: https://www.econbiz.de/10003204697
Saved in:
2
Possible anticompetitive effects of sale of network TV
advertising
; 2
United States / Congress / Senate / Committee on the …
-
1967
Persistent link: https://www.econbiz.de/10003204699
Saved in:
3
The role of technology in building a competitive advantage : programmatic buying and its impact on the competitiveness of an organization
Kozielski, Robert
;
Sarna, Nikodem
- In:
Folia oeconomica Stetinensia : FOS
20
(
2020
)
2
,
pp. 216-229
Persistent link: https://www.econbiz.de/10012628104
Saved in:
4
Evaluating the effectiveness of tourist
advertising
to improve the competitiveness of destinations
Souza, Jackson de
;
Mendes-Filho, Luiz
;
Buhalis, Dimitrios
- In:
Tourism economics : the business and finance of tourism …
26
(
2020
)
6
,
pp. 1001-1020
Persistent link: https://www.econbiz.de/10012266271
Saved in:
5
Targeted
advertising
on competing platforms
Gong, Qiang
;
Pan, Siqi
;
Yang, Huanxing
- In:
The B.E. journal of theoretical economics
19
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011974951
Saved in:
6
Competitive targeted
advertising
over networks
Bimpikis, Kostas
;
Ozdaglar, Asuman E.
;
Yildiz, Ercan
- In:
Operations research
64
(
2016
)
3
,
pp. 705-720
Persistent link: https://www.econbiz.de/10011508054
Saved in:
7
Two sides of the digital
advertising
coin: putting hypernudging into perspective
Morozovaite, Viktorija
- In:
Market and competition law review
5
(
2021
)
2
,
pp. 105-145
Persistent link: https://www.econbiz.de/10013163578
Saved in:
8
Investigating the spillover effect of keyword market entry in sponsored search
advertising
Lu, Shijie
;
Yang, Sha
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 976-998
Persistent link: https://www.econbiz.de/10011791436
Saved in:
9
Display
advertising
's competitive spillovers to consumer search
Lewis, Randall
;
Nguyen, Dan
- In:
Quantitative marketing and economics : QME
13
(
2015
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10011348304
Saved in:
10
Competitive effects of purchase-based targeted
advertising
Zhang, Jianqiang
;
Zhong, Weijun
;
Mei, Shue
- In:
Journal of electronic commerce in organizations : the …
10
(
2012
)
4
,
pp. 71-84
Persistent link: https://www.econbiz.de/10009715358
Saved in:
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