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Advertising
Marketingmanagement
17,139
Marketing management
16,548
Marketing
3,560
Consumer behaviour
2,780
Konsumentenverhalten
2,773
Theorie
2,527
Theory
2,524
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1,938
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1,930
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1,924
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1,851
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1,703
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1,702
USA
1,588
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1,544
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1,411
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1,403
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1,192
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1,152
Strategisches Management
1,144
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1,042
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1,037
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895
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890
KMU
778
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778
Internationales Marketing
773
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757
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748
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701
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701
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676
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675
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669
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642
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637
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566
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Bruhn, Manfred
19
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16
Esch, Franz-Rudolf
9
Pepels, Werner
9
Hackley, Christopher E.
6
Jain, Amit
5
Kitchen, Philip J.
5
Malik, Garima
5
Pelsmacker, Patrick de
5
Yan, Ruiliang
5
Adeola, Ogechi
4
Eisend, Martin
4
Gijsenberg, Maarten J.
4
Laurie, Sally
4
Mortimer, Kathleen
4
Percy, Larry
4
Taylor, Charles Raymond
4
Boenigk, Michael
3
Czarnecka, Barbara
3
Dahl, Stephan
3
Dekimpe, M. G.
3
Elliott, Richard
3
Ewing, Michael
3
Forker, Olan D.
3
Jacobi, Erik S.
3
Kerbache, Laoucine
3
Kerr, Gayle
3
Kinnucan, Henry W.
3
Landwehr, Rainer
3
Lee, Janghyuk
3
Lenz, John E.
3
Lepkowska-White, Elzbieta
3
Lloyd, Jenny
3
Pei, Zhi
3
Pilarczyk, Bogna
3
Rosengren, Sara
3
Shimp, Terence A.
3
Steffenhagen, Hartwig
3
Voigt, Kai-Ingo
3
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3
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American Marketing Association
3
Cornell University / Department of Agricultural Economics
3
Springer Fachmedien Wiesbaden
3
European Advertising Academy
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Axel Springer AG
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Duncker & Humblot
1
European Society for Opinion and Marketing Research
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Westfälische Wirtschaftsgeschichte
1
ICC Deutschland Internationale Handelskammer
1
ICORIA <10, 2011, Berlin>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
IGI Global
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO) <13., 2013, Eichstätt>
1
International Conference on Marketing and Development
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Marx Károly Közgazdaságtudományi Egyetem <Budapest>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
NWB Verlag
1
NetLibrary, Inc
1
Oblast Orel
1
Special Libraries Association
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Uni-Taschenbücher GmbH
1
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Journal of marketing communications
13
Journal of advertising research
12
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
European journal of marketing : EJM
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of business research : JBR
6
Journal of promotion management : JPM
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
European journal of operational research : EJOR
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of marketing
5
SpringerLink / Bücher
5
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Springer eBook Collection
4
The marketing review
4
Advances in advertising research
3
Economics and business review
3
European Advertising Academy
3
European research studies
3
International journal of industrial organization
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing research : JMR
3
Journal of retailing
3
Lehrbuch
3
Psychology & marketing
3
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Source
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ECONIS (ZBW)
606
USB Cologne (EcoSocSci)
7
Other ZBW resources
6
EconStor
1
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1
High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
Saved in:
2
Märkte / PKW
Hamburg : Springer, Marketing-Anzeigen
-
Nachgewiesen 1985 - 2007
Persistent link: https://www.econbiz.de/10000618325
Saved in:
3
Price, quality and advertising competition : an econometric investigation of the U.K. car market
Cowling, Keith
;
Cubbin, John
-
1970
Persistent link: https://www.econbiz.de/10000666913
Saved in:
4
BranchenBericht / PKW
Axel Springer AG
-
[Berlin] : Springer
-
2008 - 2009; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003794620
Saved in:
5
Investigating sales and advertising rivalry in the UK multipurpose vehicle market (1995 - 2002)
Requena Silvente, Francisco
;
Walker, James
- In:
Journal of economics & business
59
(
2007
)
2
,
pp. 163-180
Persistent link: https://www.econbiz.de/10003441158
Saved in:
6
A quantitative analysis of new car sales and advertising in Greece
Donatos, George S.
- In:
European journal of operational research : EJOR
48
(
1990
)
3
,
pp. 311-317
Persistent link: https://www.econbiz.de/10001104640
Saved in:
7
Internationale Werbebudgetierung in der Automobilindustrie
Landwehr, Rainer
- In:
Marketing : ZFP ; journal of research and management
11
(
1989
)
4
,
pp. 230-238
Persistent link: https://www.econbiz.de/10001078841
Saved in:
8
Consumer boycotts, country of origin, and product competition : evidence from China’s automobile market
Sun, Qi
;
Wu, Fang
;
Li, Shanjun
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
67
(
2021
)
9
,
pp. 5857-5877
Persistent link: https://www.econbiz.de/10012650178
Saved in:
9
Wettbewerb und Werbung
Röper, Burkhardt
(
ed.
)
-
1989
Persistent link: https://www.econbiz.de/10013280902
Saved in:
10
Vom "Ervolkswagen" zum Designer-Schmuckstück : Automobilwerbung in Publikumszeitschriften; (1952-1994)
Vaillant, Kristina
-
1995
Persistent link: https://www.econbiz.de/10013287638
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