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Theories for marketing systems...
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Advertising
Marketing
31,465
Marktforschung
12,325
Market research
6,602
Distribution channel
4,907
Vertriebsweg
4,904
Theorie
4,634
Theory
4,606
Marketingmanagement
4,388
Marketing management
4,138
Consumer behaviour
4,115
Konsumentenverhalten
3,995
Deutschland
3,926
Germany
3,141
marketing
2,602
USA
2,055
United States
1,827
Relationship marketing
1,732
Beziehungsmarketing
1,706
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1,421
Management
1,363
Strategisches Management
1,302
Retail trade
1,252
Electronic Commerce
1,230
Vereinigte Staaten
1,171
Werbung
1,167
Agribusiness
1,105
Marketingtheorie
1,050
Marketing theory
1,035
Brand management
1,024
Markenführung
1,016
Online-Marketing
1,011
Internet marketing
1,001
E-commerce
990
Innovation
956
Internet
909
Absatz
859
Economics
849
Online-Handel
793
Online retailing
790
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Pepels, Werner
10
Bruhn, Manfred
9
Koschnick, Wolfgang J.
9
Karray, Salma
8
Zaccour, Georges
8
Eisend, Martin
6
Martín Herrán, Guiomar
6
Boenigk, Michael
5
Hackley, Christopher E.
5
Jørgensen, Steffen
5
Kitchen, Philip J.
5
Soloveichik, Rachel
5
Carlton, Dennis W.
4
Chevalier, Judith A.
4
Collins, Thomas L.
4
Kreicbergs, Toms
4
Leeflang, Peter
4
Pei, Zhi
4
Rapp, Stan
4
Sigué, Simon Pierre
4
Viscolani, Bruno
4
Wang, Jing
4
Xie, Jinxing
4
Yan, Ruiliang
4
Ščeulovs, Deniss
4
Baack, Donald
3
Baker, Stephen
3
Belz, Frank
3
Berger, Arthur Asa
3
Botzenhardt, Florian
3
Brown, Stephen
3
Clow, Kenneth E.
3
Cong, Lin William
3
Crawford, Robert
3
Ferdinand, Hans-Michael
3
Fitzgerald, Doireann
3
Gillis, Tamara L.
3
Goldfarb, Avi
3
Haller, Stefanie
3
Johnson, Justin P.
3
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American Marketing Association
5
Springer Fachmedien Wiesbaden
5
Agricultural and Applied Economics Association - AAEA
3
International Association of Business Communicators
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Research Foundation
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
National Bureau of Economic Research
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
Tilburg University, School of Economics and Management
2
Université Paris-Dauphine (Paris IX)
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
British Market Research Bureau, ltd
1
C.E.P.R. Discussion Papers
1
Centro de Estudios Financieros <Madrid u.a.>
1
Department of Economics, Oxford University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Dipartimento di Matematica Applicata, Università Ca' Foscari Venezia
1
Duncker & Humblot
1
Economist Conference Unit <London>
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft Werbeagenturen
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Haufe-Lexware GmbH & Co. KG
1
Henley Business School, University of Reading
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <16., 2017, Gent>
1
Institute of Practitioners in Advertising <London>
1
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Published in...
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European Journal of Marketing
30
Young Consumers
18
Journal of historical research in marketing
14
SpringerLink / Bücher
13
Journal of Consumer Marketing
11
Journal of business research : JBR
11
Management science : journal of the Institute for Operations Research and the Management Sciences
8
European journal of operational research : EJOR
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of advertising research
7
Journal of retailing and consumer services
7
International journal of internet marketing and advertising : IJIMA
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Journal of promotion management : innovations in planning and applied research
6
Marketing Intelligence & Planning
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection
6
Strategic Direction
6
European journal of marketing : EJM
5
Journal of Islamic marketing : JIMA
5
Basler Schriften zum Marketing
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
International game theory review
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of islamic marketing and branding
4
Journal of Product & Brand Management
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing
4
Marketing theory
4
Research
4
European Advertising Academy
3
IMA journal of management mathematics
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
International journal of market research
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of Historical Research in Marketing
3
Journal of Services Marketing
3
Journal of customer behaviour
3
Journal of marketing communications
3
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Source
All
ECONIS (ZBW)
714
Other ZBW resources
105
USB Cologne (EcoSocSci)
61
RePEc
27
BASE
10
USB Cologne (business full texts)
1
EconStor
1
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1
Marketing
, sales promotion, and advertising
Nolan, Carroll Anthony
-
1965
-
7th ed
Persistent link: https://www.econbiz.de/10000541597
Saved in:
2
Marketing
-Management mit Multimedia : neue Medien, neue Märkte, neue Chancen
Wamser, Christoph
(
ed.
);
Fink, Dietmar
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000620087
Saved in:
3
Promotion : Persuasive communication in
marketing
Tillman, Rollie
;
Kirkpatrick, Charles Atkinson
-
1968
Persistent link: https://www.econbiz.de/10000568028
Saved in:
4
Dynamic
marketing
strategies in a two-member channel
Jørgensen, Steffen
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 158-174)
.
1996
Persistent link: https://www.econbiz.de/10001319630
Saved in:
5
Estonian marketers' attitude towards podcasts as an innovative
marketing
channel
Resilient, Kaja
;
Kurtis, Mare
;
Ohlau, Aili
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
1
,
pp. 202-218
Persistent link: https://www.econbiz.de/10013202300
Saved in:
6
Kommunikationspolitik im
Marketing
der württembergischen Weingärtnergenossenschaften
Wechsler, Bernd
-
1996
Persistent link: https://www.econbiz.de/10013399012
Saved in:
7
Dynamic competitive analysis in
marketing
: proceedings of the International Workshop on Dynamic Competitive Analysis in
Marketing
, Montréal, Canada, September 1 - 2, 1995
Jørgensen, Steffen
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000594797
Saved in:
8
Integrierte Kommunikation in mehrstufigen Märkten : Theoretische und empirische Analyse am Beispiel der Schweizer Mobilfunkbranche
Lasotta, Kristina
(
contributor
)
-
2007
im Bereich
Marketing
und Kommunikation sowie an Führungskräfte in Unternehmen mit Kommunikations- und …
Persistent link: https://www.econbiz.de/10014014484
Saved in:
9
Integrierte Kommunikation in mehrstufigen Märkten : theoretische und empirische Analyse am Beispiel der Schweizer Mobilfunkbranche
Lasotta, Kristina
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414523
Saved in:
10
[
Marketing
: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
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