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Implicit cooperation in a market share attraction advertising game
Monahan, George E. - 1994
Persistent link: https://www.econbiz.de/10000885247
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Role of advertising in oligopolistic markets : theory and evidence
Metwally, Mokhtar Mohammed - 1991
Persistent link: https://www.econbiz.de/10000840812
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[Marketing: basic concepts and decisions]
Pride, William M.; Ferrell, Odies C. - 1987 - 5. ed
Persistent link: https://www.econbiz.de/10000743322
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Marketing: contemporary concepts and practices
Schoell, William F.; Guiltinan, Joseph P. - 1988 - 3. ed
Persistent link: https://www.econbiz.de/10000752814
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Marketing im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow (ed.) - 1988
Persistent link: https://www.econbiz.de/10000735521
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Die Marketing-Profis : Jagd der Konzerne nach Märkten und Kunden
Hartig, Hans-Jürgen; Heinker, Helge-Heinz - 1990 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000801168
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Dictionary of marketing & advertising
Baker, Michael John - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000806150
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Normative validation of market share functions
Weverbergh, Marcel; Logman, Marc - 1990
Persistent link: https://www.econbiz.de/10000806873
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Normative validation of market share functions
Weverbergh, Marcel; Logman, Marc - 1991
Persistent link: https://www.econbiz.de/10000809765