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Gender portrayals and the gend...
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20
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16
Chan, Kara
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Diehl, Sandra
15
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Kaiser, Harry M.
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Mueller, Barbara
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Sahni, Navdeep S.
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Terlutter, Ralf
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Torres, Ivonne M.
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Malik, Garima
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Sayedi, Amin
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Choi, Yung Kyun
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Hudders, Liselot
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Okazaki, Shintaro
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9
Wu, Linwan
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Anheuser-Busch, Inc.
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Association of National Advertisers
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Avrim Lazar and Associates
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
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International journal of advertising : the review of marketing communications
159
International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
117
Journal of marketing communications
113
Journal of advertising : official publication of the American Academy of Advertising
105
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99
Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
International journal of internet marketing and advertising : IJIMA
41
Psychology & marketing
40
European journal of marketing : EJM
36
Journal of current issues and research in advertising : JCIRA
36
Journal of retailing and consumer services
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Health marketing quarterly
31
Journal of advertising
28
Young consumers : insight and ideas for responsible marketers
26
Journal of current issues and research in advertising
24
Journal of global marketing
24
Journal of marketing research : JMR
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of international consumer marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
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Journal of marketing
21
Asia Pacific journal of marketing and logistics
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
18
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
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Marketing : ZFP ; journal of research and management
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Journal of business ethics : JOBE
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Marketing intelligence & planning
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SpringerLink / Bücher
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International journal of hospitality management
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Journal of the Academy of Marketing Science
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Australasian marketing journal
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1
A longitudinal content analysis of
gender
portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
2
Character portrayal : examining
gender
roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
3
You eat "like a girl" :
gender
differences in content and effects of food advertising depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
4
Gender
stereotypes in television advertising in the Middle East : time for marketers and advertisers to step up
Khalil, Ali
;
Dhanesh, Ganga S.
- In:
Business horizons
63
(
2020
)
5
,
pp. 671-679
Persistent link: https://www.econbiz.de/10012301452
Saved in:
5
A longitudinal analysis of the changing roles of
gender
in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
Saved in:
6
What do adolescent girls learn about
gender
roles from advertising images?
Chan, Kara
;
Ng, Yu Leung
;
Williams, Russell B.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 357-366
Persistent link: https://www.econbiz.de/10009689301
Saved in:
7
Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Saved in:
8
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
9
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
10
Effectiveness of advertising formats in television
Martin-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011497548
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