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Habit : the 95 % of behavior m...
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Advertising
Consumer behaviour
83,520
Konsumentenverhalten
81,070
Relationship marketing
26,350
Beziehungsmarketing
25,675
Marketingmanagement
17,140
Marketing management
16,549
Theorie
12,867
Theory
12,696
Brand management
8,970
Markenführung
8,918
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8,182
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7,984
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7,296
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7,257
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7,256
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6,895
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6,596
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6,316
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6,310
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6,269
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6,266
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6,262
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6,078
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6,077
Online retailing
6,063
Internet marketing
6,014
Marketing
5,714
Electronic Commerce
4,861
Einzelhandel
4,812
Retail trade
4,758
Brand
4,718
Markenartikel
4,713
E-commerce
4,688
Werbewirkung
3,983
Advertising effects
3,939
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Septianto, Felix
23
Bruhn, Manfred
20
Kaiser, Harry M.
19
Eisend, Martin
18
Pelsmacker, Patrick de
16
Gierl, Heribert
15
Dahlén, Micael
14
Taylor, Charles Raymond
14
Rosengren, Sara
12
Chan, Kara
11
Dens, Nathalie
11
Diehl, Sandra
11
Wu, Linwan
11
Yoon, Sukki
11
Boerman, Sophie C.
9
Esch, Franz-Rudolf
9
Evans, Nathaniel J.
9
Pepels, Werner
9
Quach, Sara
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Yoon, Hye Jin
9
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hackley, Christopher E.
8
Hudders, Liselot
8
Mueller, Barbara
8
Phau, Ian
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Keller, Kevin Lane
7
Kitchen, Philip J.
7
Malik, Garima
7
Mooij, Marieke K. de
7
Moser, H. R.
7
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Axel-Springer-Verlag
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National Bureau of Economic Research
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American Marketing Association
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Cornell University / Department of Agricultural Economics
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European Advertising Academy
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
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American association of Advertising Agencies
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Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
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Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
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Consumer Research Institute, inc.
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Deutsche Werbewissenschaftliche Gesellschaft
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Duncker & Humblot
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European Society for Opinion and Marketing Research
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Forschungsgruppe Konsum und Verhalten
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Fördergesellschaft Marketing an der Universität Augsburg
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Förderverein Marburger Japan-Reihe
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Gesellschaft für Westfälische Wirtschaftsgeschichte
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Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
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ICC Deutschland Internationale Handelskammer
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <10, 2011, Berlin>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <16., 2017, Gent>
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
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International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
108
Journal of marketing communications
104
Journal of advertising research
77
International journal of advertising : the quarterly review of marketing communications
71
Journal of promotion management : innovations in planning and applied research
50
Journal of promotion management : JPM
46
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
43
Journal of advertising
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
Psychology & marketing
40
Journal of advertising : official publication of the American Academy of Advertising
39
Journal of Consumer Marketing
34
European journal of marketing : EJM
29
Journal of current issues and research in advertising : JCIRA
25
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Marketing letters : a journal of research in marketing
20
European Journal of Marketing
19
Journal of global marketing
19
Journal of international consumer marketing
19
Journal of marketing
19
Journal of marketing research : JMR
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of consumer studies
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Marketing intelligence & planning
16
Journal of historical research in marketing
15
SpringerLink / Bücher
15
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
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Source
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ECONIS (ZBW)
3,373
Other ZBW resources
128
USB Cologne (EcoSocSci)
16
EconStor
8
RePEc
3
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1
The moderating role of religiosity on cause related advertising campaigns
Mabrouk, Abir Ben
;
Najjar, Faouzi
- In:
International journal of islamic marketing and branding
4
(
2019
)
3/4
,
pp. 249-260
Persistent link: https://www.econbiz.de/10012257420
Saved in:
2
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
3
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
4
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
5
Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
;
Moradi, Kianoosh
- In:
Romanian economic and business review
15
(
2020
)
4
,
pp. 90-103
Persistent link: https://www.econbiz.de/10012631932
Saved in:
6
Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
Ptok, Annette
-
2018
Persistent link: https://www.econbiz.de/10011854433
Saved in:
7
Brand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Moradi, Kianoosh
;
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
- In:
The Romanian economic journal : REJ
23
(
2020
)
78
,
pp. 117-133
Persistent link: https://www.econbiz.de/10012595460
Saved in:
8
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
9
Marketing communications' dimensions and brand loyalty in the banking sector
Quayson, Agartha
;
Issau, Kassimu
;
Gnankob, Robert Ipiin
; …
- In:
REGE revista de gestão
31
(
2024
)
1
,
pp. 115-132
Persistent link: https://www.econbiz.de/10014528520
Saved in:
10
Immersive advertising through co-creation : lessons from the visitor economy : how to enhance experiential competitiveness with an "attract, convert, and delight" strategy
Leung, Xi Y.
;
Buhalis, Dimitrios
;
Viglia, Giampaolo
- In:
Journal of advertising research
64
(
2024
)
3
,
pp. 319-334
Persistent link: https://www.econbiz.de/10015071679
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