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Puntoni, Stefano; Hooge, Ilona E. de; Verbeke, Willem … - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 71-79

Persistent link: https://www.econbiz.de/10010503334

Health advertising to promote fruit and vegetable intake : application of need-related health audience segmentation

Geeroms, Nele (contributor); … - 2005

Persistent link: https://www.econbiz.de/10003210133

Advertising, product quality, and complex evolving marketing systems

Verbeke, Willem J. M. I. - In: Journal of consumer policy : consumer issues in law, … 15 (1992) 2, pp. 143-158

Persistent link: https://www.econbiz.de/10001137462

Consumer self-reported and testosterone responses to advertising of luxury goods in social context

Pozharliev, Rumen; Verbeke, Willem J. M. I.; De … - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 103-127

Persistent link: https://www.econbiz.de/10012583873

Advertising-induced embarrassment

Puntoni, Stefano; Hooge, Ilona E. de; Verbeke, Willem … - 2013

Persistent link: https://www.econbiz.de/10009736152

Social consumer neuroscience : neurophysiological measures of advertising effectiveness in a social context

Pozharliev, Rumen; Verbeke, Willem J. M. I.; Bagozzi, … - In: Journal of advertising : official publication of the … 46 (2017) 3, pp. 351-362

Persistent link: https://www.econbiz.de/10011744280

How songs from growing up and viewers' attachment styles affect video ads' effectiveness

Lourenço, Carlos Jorge da Silva; Isabella, Giuliana; … - In: Psychology & marketing 40 (2023) 1, pp. 209-233

Persistent link: https://www.econbiz.de/10013465222

A fresh meat almost ideal demand system incorporating negative TV press and advertising impact

Verbeke, Wim; Ward, Ronald W. - In: Agricultural Economics of Agricultural Economists 25 (2001) 2-3

This paper investigates fresh meat consumption in Belgium during 1995-1998 through the specification of a three-equation almost ideal demand system (AIDS) incorporating a media index of TV coverage and advertising expenditures as explanatory variables. Estimated parameters and elasticity...

Persistent link: https://www.econbiz.de/10011069327