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Search advertising and information discovery : are consumers averse to sponsored messages?

Sahni, Navdeep S.; Zhang, Charles - 2020

We analyze a large-scale randomized field experiment in which a search engine varied the prominence of search ads for 3.3 million US users: one group of users saw the status quo, while the other saw a lower level of advertising (with prominence of search ads decreased). Revealed preference data...

Persistent link: https://www.econbiz.de/10012244407

Paid placement : advertising and search on the internet

Chen, Yongmin; He, Chuan - In: The economic journal : the journal of the Royal … 121 (2011) 556, pp. 309-328

Persistent link: https://www.econbiz.de/10009381738

Display advertising's competitive spillovers to consumer search

Lewis, Randall; Nguyen, Dan - In: Quantitative marketing and economics : QME 13 (2015) 2, pp. 93-115

Persistent link: https://www.econbiz.de/10011348304

Modeling the clickstream across multiple online advertising channels using a binary logit with Bayesian mixture of normals

Nottorf, Florian - In: Electronic commerce research and applications 13 (2014) 1, pp. 45-55

Persistent link: https://www.econbiz.de/10011348335

Consumer search activities and the value of ad positions in sponsored search advertising

Chan, Tat; Park, Young-Hoon - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 606-623

Persistent link: https://www.econbiz.de/10011313054

Effects of online advertising on automobile sales

Peng, Jianping; Zhang, Guoying; Zhang, Shaoling; Dai, Xin; … - In: Management decision : MD 52 (2014) 5, pp. 834-851

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A cross-industry analysis of the spillover effect in paid search advertising

Nottorf, Florian; Funk, Burkhardt - In: Electronic markets : the international journal on … 23 (2013) 3, pp. 205-216

Persistent link: https://www.econbiz.de/10010195506

Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?

Yang, Shuai; Lin, Shan; Carlson, Jeffrey R.; Ross, … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 526-557

Persistent link: https://www.econbiz.de/10011483113

The company that you keep : when to buy a competitor's keyword

Desai, Preyas S.; Shin, Woochoel; Staelin, Richard - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 485-508

Persistent link: https://www.econbiz.de/10010402545

Application of regulatory focus theory to search advertising

Mowle, Elyse N.; Georgia, Emily J.; Doss, Brian D.; … - In: The journal of consumer marketing 31 (2014) 6/7, pp. 494-502

Persistent link: https://www.econbiz.de/10010459751

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