//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Millionengrab Werbung : die Sü...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Werbewirkung
8,049
Advertising effects
7,820
Deutsch
4,048
Werbung
3,979
Konsumentenverhalten
3,669
Consumer behaviour
3,653
Online-Marketing
2,173
Internet marketing
2,163
German
2,021
Deutschland
1,691
Germany
1,373
Markenführung
1,167
Brand management
1,166
Markenimage
1,007
Brand image
994
USA
783
United States
762
Print advertising
658
Printwerbung
658
Social Web
655
Social web
654
Theorie
613
Theory
603
Englisch
585
Markenartikel
532
Brand
531
Marketingmanagement
492
Marketing management
487
Emotion
463
Celebrity endorsement
459
Celebrity-Werbung
459
Auslandsinvestition
444
Foreign investment
434
Werbepsychologie
425
Psychology of advertising
414
Wörterbuch
400
Zielgruppe
389
Fernsehwerbung
383
Target group
381
more ...
less ...
Online availability
All
Undetermined
1,793
Free
781
Type of publication
All
Article
2,932
Book / Working Paper
973
Journal
10
Type of publication (narrower categories)
All
Article in journal
2,764
Aufsatz in Zeitschrift
2,764
Aufsatz im Buch
153
Book section
153
Graue Literatur
145
Non-commercial literature
145
Working Paper
114
Arbeitspapier
110
Hochschulschrift
62
Thesis
35
Collection of articles of several authors
32
Sammelwerk
32
Conference paper
19
Konferenzbeitrag
19
Aufsatzsammlung
17
Konferenzschrift
14
Lehrbuch
12
Textbook
10
Wörterbuch
9
Reprint
8
Bibliografie enthalten
6
Bibliography included
6
Collection of articles written by one author
5
Conference proceedings
5
Sammlung
5
Dictionary (multilingual)
4
Mehrbändiges Werk
4
Mehrsprachiges Wörterbuch
4
Multi-volume publication
4
Bildband
3
Case study
3
Fallstudie
3
Ratgeber
3
Bibliografie
2
Guidebook
2
Mikroform
2
Nachschlagewerk
2
Reference book
2
Accompanied by computer file
1
Article
1
more ...
less ...
Language
All
English
3,784
German
132
French
6
Russian
3
Italian
2
Croatian
1
Hungarian
1
Multiple languages
1
Spanish
1
more ...
less ...
Author
All
Pelsmacker, Patrick de
19
Septianto, Felix
19
Eisend, Martin
18
Gierl, Heribert
18
Rosengren, Sara
16
Dahlén, Micael
15
Diehl, Sandra
15
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Taylor, Charles Raymond
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Reijmersdal, Eva A. van
12
Rozendaal, Esther
12
Dens, Nathalie
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Wilson, Rick T.
11
Bellman, Steven
10
Chan, Kara
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Sayedi, Amin
10
Buijzen, Moniek
9
Choi, Yung Kyun
9
Esch, Franz-Rudolf
9
Ford, John B.
9
Ghose, Anindya
9
Hatzithomas, Leonidas
9
Hudders, Liselot
9
Jerath, Kinshuk
9
King, Karen Whitehill
9
Okazaki, Shintaro
9
Weinberger, Marc G.
9
Wu, Linwan
9
Boerman, Sophie C.
8
Campbell, Colin L.
8
more ...
less ...
Institution
All
National Bureau of Economic Research
12
Springer Fachmedien Wiesbaden
9
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
IP Deutschland GmbH <Köln>
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Anheuser-Busch, Inc.
1
Asociación Española de Anunciantes
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Deutscher Werberat
1
Erasmus Research Institute of Management
1
Graduate School Of Business Administration
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
IVD Service GmbH
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
162
International journal of advertising : the quarterly review of marketing communications
124
Journal of business research : JBR
117
Journal of marketing communications
113
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
96
Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of retailing and consumer services
39
Journal of current issues and research in advertising : JCIRA
37
European journal of marketing : EJM
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Health marketing quarterly
31
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
24
Journal of current issues and research in advertising
24
Journal of global marketing
24
Journal of marketing research : JMR
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of international consumer marketing
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Marketing letters : a journal of research in marketing
22
Journal of marketing
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of business ethics : JOBE
16
Marketing : ZFP ; journal of research and management
16
Marketing intelligence & planning
14
SpringerLink / Bücher
14
International journal of hospitality management
13
Journal of consumer marketing
13
Journal of the Academy of Marketing Science
13
more ...
less ...
Source
All
ECONIS (ZBW)
3,906
EconStor
5
USB Cologne (EcoSocSci)
4
Showing
1
-
10
of
3,915
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The information processing of print advertisements by middle-aged women
Chattopadhyay, Tuhin
- In:
Decision
37
(
2010
)
2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10008808329
Saved in:
2
Are they really that different from us : a comparison of Arab and American newspaper advertising
Kalliny, Morris
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 95-108
Persistent link: https://www.econbiz.de/10003987012
Saved in:
3
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
4
A comparison of print advertisements from Australia and Croatia
Zubcevic, Nives
;
Luxton, Sandra
- In:
Australasian marketing journal
19
(
2011
)
2
,
pp. 131-136
Persistent link: https://www.econbiz.de/10009156386
Saved in:
5
Color effects in print advertising : a research update (1985 - 2012)
Panigyrakis, George G.
;
Kyrousi, Antigone G.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
Saved in:
6
The influence of DMO advertising on specific destination visitation behaviors
Morosan, Cristian
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
Saved in:
7
Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
Saved in:
8
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Saved in:
9
Effects of mutual fund advertising disclosures on investor information processing and decision-making
Lee, Taejun
;
Yun, Tai Woong
;
Haley, Eric
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009747188
Saved in:
10
Magazine advertising : factors influencing the effectiveness of celebrity advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->