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Marketing hospitality
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Advertising
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31,390
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5,853
Marketingmanagement
4,814
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4,690
Theorie
4,496
Theory
4,467
Marketing management
4,267
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Hospitality industry
3,360
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marketing
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2,300
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1,891
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Bruhn, Manfred
18
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12
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8
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8
Kloss, Ingomar
7
Kroeber-Riel, Werner
7
Schweiger, Günter
7
Schrattenecker, Gertraud
6
Bliemel, Friedhelm
5
Boenigk, Michael
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Kitchen, Philip J.
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Mooij, Marieke K. de
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Nöcker, Ralf
5
Pflaum, Dieter
5
Soloveichik, Rachel
5
Arens, William F.
4
Berger, Arthur Asa
4
Collins, Thomas L.
4
Hackley, Christopher E.
4
Kreicbergs, Toms
4
Nickel, Volker
4
Rapp, Stan
4
Roberts, Kevin W. S.
4
Seebohn, Joachim
4
Shimp, Terence A.
4
Wang, Jing
4
Ščeulovs, Deniss
4
Allen, Chris T.
3
Baack, Donald
3
Belz, Frank
3
Botzenhardt, Florian
3
Brown, Stephen
3
Clow, Kenneth E.
3
Cong, Lin William
3
Fassott, Georg
3
Ferdinand, Hans-Michael
3
Fitzgerald, Doireann
3
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3
Haller, Stefanie
3
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3
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15
American Marketing Association
5
Agricultural and Applied Economics Association - AAEA
3
International Association of Business Communicators
3
Uni-Taschenbücher GmbH
3
Zentralverband der Deutschen Werbewirtschaft
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
Tilburg University, School of Economics and Management
2
Université Paris-Dauphine (Paris IX)
2
Zentralausschuss der Werbewirtschaft
2
epubli GmbH
2
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1
AMA Winter Academic Conference <2021, Online>
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Advertising Research Foundation
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Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
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American Academy of Advertising
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Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
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Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
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Campus Verlag
1
Centro de Estudios Financieros <Madrid u.a.>
1
Department of Economics, Oxford University
1
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1
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1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Deutscher Werberat
1
Dipartimento di Matematica Applicata, Università Ca' Foscari Venezia
1
Duncker & Humblot
1
Economist Conference Unit <London>
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Europa Verlag Ges. m.b.H. & Co. KG
1
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SpringerLink / Bücher
31
European Journal of Marketing
30
Young Consumers
18
Journal of historical research in marketing
13
Journal of Consumer Marketing
11
Research
10
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
8
Springer eBook Collection / Business and Economics
7
Forschungsgruppe Konsum und Verhalten
6
International journal of internet marketing and advertising : IJIMA
6
Journal of business research : JBR
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing Intelligence & Planning
6
Strategic Direction
6
UTB / Betriebswirtschaftslehre
6
Basler Schriften zum Marketing
5
European journal of marketing : EJM
5
Europäische Kulturen in der Wirtschaftskommunikation
5
Gabler Edition Wissenschaft
5
Journal of Islamic marketing : JIMA
5
Lehrbuch
5
Springer eBook Collection
5
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
Gabler Research / Forschungsgruppe Konsum und Verhalten
4
International journal of islamic marketing and branding
4
Journal of Product & Brand Management
4
Journal of advertising research
4
Marketing theory
4
Modernes Marketing für Studium und Praxis
4
Routledge communication series
4
Europäische Hochschulschriften / 5
3
Grundwissen der Ökonomik / Betriebswirtschaftslehre
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
Journal of Historical Research in Marketing
3
Journal of Services Marketing
3
Journal of advertising
3
Journal of customer behaviour
3
Journal of marketing
3
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ECONIS (ZBW)
794
USB Cologne (EcoSocSci)
131
Other ZBW resources
105
RePEc
27
BASE
10
USB Cologne (business full texts)
1
EconStor
1
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date (oldest first)
1
Hospitality industry growth and development
Saxena, Anita
-
2022
Persistent link: https://www.econbiz.de/10013407439
Saved in:
2
The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
;
Robles, …
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
Saved in:
3
Multi-click attribution in sponsored search advertising : an empirical study in hospitality industry
Anderson, Chris K.
;
Cheng, Ming
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
3
,
pp. 253-262
Persistent link: https://www.econbiz.de/10011736828
Saved in:
4
Understanding the use of celebrity endorsers for hospitality firms
Magnini, Vincent P.
;
Honeycutt, Earl D.
;
Cross, Ashley M.
- In:
Journal of vacation marketing : an international journal
14
(
2008
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003683474
Saved in:
5
How to promote cooperation in the hospitality industry : generating practitioner-relevant knowledge using the GABEK qualitative research strategy
Pechlaner, Harald
;
Volgger, Michael
- In:
International journal of contemporary hospitality management
24
(
2012
)
6
,
pp. 925-945
Persistent link: https://www.econbiz.de/10009666698
Saved in:
6
Mr. Potato Head fights food waste : the effect of anthropomorphism in promoting ugly food
Shao, Xiaolong
;
Jeong, EunHa
;
Jang, Soocheong
;
Xu, Yang
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012293740
Saved in:
7
Connecting and communicating with the customer : advertising research for the hospitality industry
Stafford, Marla Royne
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 505-507
Persistent link: https://www.econbiz.de/10012424303
Saved in:
8
The moderating role of hotel type on advertising expenditure returns in franchised chains
Hsu, Liwu
;
Zhang, Jie Jennifer
;
Lawrence, Benjamin
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 575-591
Persistent link: https://www.econbiz.de/10012424339
Saved in:
9
The strategic value of advertising expenditures in the tourism and hospitality industry
Qi, Rui
;
Cárdenas, David A.
;
Mou, Xichen
;
Hudson, Simon
- In:
Tourism economics : the business and finance of tourism …
24
(
2018
)
7
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011958264
Saved in:
10
Investigating the impact of advertising during economic shocks on firm performance in the hospitality industry
Kim, Taewoo
;
Choi, Hyunsuk
;
Song, Chanho
;
Lee, Myong Jae
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 1010-1031
Persistent link: https://www.econbiz.de/10012176748
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