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International marketing : a st...
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Advertising
Marketing
31,467
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International marketing
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4,222
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3,972
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2,724
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1,027
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1,016
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893
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Bruhn, Manfred
9
Mooij, Marieke K. de
9
Pepels, Werner
9
Koschnick, Wolfgang J.
8
Boenigk, Michael
5
Kitchen, Philip J.
5
Ryans, John K.
5
Soloveichik, Rachel
5
Collins, Thomas L.
4
Diehl, Sandra
4
Hackley, Christopher E.
4
Hornikx, Jos
4
Kreicbergs, Toms
4
Rapp, Stan
4
Taylor, Charles Raymond
4
Wang, Jing
4
Ščeulovs, Deniss
4
Baack, Donald
3
Belz, Frank
3
Berger, Arthur Asa
3
Botzenhardt, Florian
3
Brown, Stephen
3
Clow, Kenneth E.
3
Cong, Lin William
3
Ferdinand, Hans-Michael
3
Fitzgerald, Doireann
3
Gillis, Tamara L.
3
Griffith, David A.
3
Haller, Stefanie
3
Johnson, Justin P.
3
Kaiser, Harry M.
3
Kaynak, Erdener
3
Leeflang, Peter
3
Li, Siguang
3
Meurs, Frank van
3
Mueller, Barbara
3
Myatt, David P.
3
Nakamura, Leonard Isamu
3
O'Hagan, Lauren Alex
3
Rennhak, Carsten
3
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American Marketing Association
5
Springer Fachmedien Wiesbaden
4
Agricultural and Applied Economics Association - AAEA
3
International Association of Business Communicators
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
Tilburg University, School of Economics and Management
2
Université Paris-Dauphine (Paris IX)
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
C.E.P.R. Discussion Papers
1
Centro de Estudios Financieros <Madrid u.a.>
1
Department of Economics, Oxford University
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Dipartimento di Matematica Applicata, Università Ca' Foscari Venezia
1
Duncker & Humblot
1
Economist Conference Unit <London>
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft Werbeagenturen
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Haufe-Lexware GmbH & Co. KG
1
Henley Business School, University of Reading
1
Hochschule für Ökonomie Bruno Leuschner / Wissenschaftsbereich Außenhandelsorganisation und Marktarbeit
1
Institute of Practitioners in Advertising <London>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Handelstagung <1987, Rüschlikon>
1
J. L. Kellogg Graduate School of Management
1
Kongress der Deutschen Marktforschung <25, 1990, Bonn>
1
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Published in...
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European Journal of Marketing
30
Young Consumers
18
Journal of historical research in marketing
14
Journal of Consumer Marketing
11
SpringerLink / Bücher
11
Journal of business research : JBR
10
International journal of advertising : the quarterly review of marketing communications
8
Journal of promotion management : innovations in planning and applied research
8
International marketing review
7
European journal of marketing : EJM
6
International journal of internet marketing and advertising : IJIMA
6
Journal of advertising research
6
Journal of global marketing
6
Journal of marketing management : MM
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing Intelligence & Planning
6
Strategic Direction
6
Journal of Islamic marketing : JIMA
5
Springer eBook Collection
5
Basler Schriften zum Marketing
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
International journal of islamic marketing and branding
4
Journal of Product & Brand Management
4
Journal of marketing communications
4
Journal of promotion management : JPM
4
Marketing theory
4
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
International journal of advertising : the review of marketing communications
3
International journal of consumer studies
3
International journal of technology marketing : IJTMkt
3
Journal of Historical Research in Marketing
3
Journal of Services Marketing
3
Journal of current issues and research in advertising : JCIRA
3
Journal of customer behaviour
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of marketing
3
Know-how to use
3
Lehrbuch
3
Research
3
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Source
All
ECONIS (ZBW)
668
Other ZBW resources
105
USB Cologne (EcoSocSci)
63
RePEc
27
BASE
10
USB Cologne (business full texts)
1
EconStor
1
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1
International advertising and
marketing
Dunn, S. Watson
(
ed.
)
-
1979
Persistent link: https://www.econbiz.de/10000582491
Saved in:
2
Relevance of soft-sell and hard-sell advertising appeals for global consumer cultural positioning
Butt, Irfan
;
Mukerji, Bhasker
;
Shareef, Mahmud Akhter
- In:
Journal of customer behaviour
16
(
2017
)
3
,
pp. 263-279
Persistent link: https://www.econbiz.de/10011843591
Saved in:
3
Advertising of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international advertising 1955-1972
Funke, Michael
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014315010
Saved in:
4
Decoding Coca-Cola : a biography of a global brand
Crawford, Robert
(
ed.
);
Brennan, Linda
(
ed.
); …
-
2021
will be an essential resource for scholars researching and teaching in the fields of
marketing
, advertising, and …
Persistent link: https://www.econbiz.de/10012255565
Saved in:
5
Conscience et comportement : une approche intégrative bipolaire des objectifs de communication illustrée à l'aide des campagnes de Benetton
Pasquier, Martial
-
1994
Persistent link: https://www.econbiz.de/10000893288
Saved in:
6
Intensivierung der Exportwerbung : Forschungsergebnisse erarb. im Rahmen d. Thematik: "Gestaltung u. Realisierung effektiver Absatz- u. Exportprogramme"
Hoppe, Karl-Heinz
-
1987
Persistent link: https://www.econbiz.de/10000747846
Saved in:
7
Strategies of advertising transferability in multinational
marketing
Sheth, Jagdish N.
-
1972
Persistent link: https://www.econbiz.de/10000726986
Saved in:
8
Die Nutzung der Exportwerbung zur Realisierung der Außenhandelsplanaufgaben gegenüber sozialistischen und nichtsozialistischen Ländern : wissenschaftliches Kolloquium des Wissensch...
Dörmer, Georg
(
revision
)
-
1987
-
Ausg. B
Persistent link: https://www.econbiz.de/10000758342
Saved in:
9
Globales und Euro-
Marketing
: eine juristische Querschnittsanalyse grenzüberschreitender Werbung
Paefgen, Thomas Christian
-
1989
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000767606
Saved in:
10
Global
marketing
and advertising : understanding cultural paradoxes
Mooij, Marieke K. de
-
1998
Persistent link: https://www.econbiz.de/10000626940
Saved in:
1
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