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Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.; Leeflang, Peter - In: Applied economics 45 (2013) 22/24, pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
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Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling; Delbaere, Majorie - In: International journal of pharmaceutical and healthcare … 9 (2015) 4, pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
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The relationship between Islamic marketing ethics and brand credibility : a case of pharmaceutical industry in Yemen
Al-Nashmi, Murad Mohammed; Almamary, Abdulkraim Abdullah - In: Journal of Islamic marketing : JIMA 8 (2017) 2, pp. 261-288
Persistent link: https://www.econbiz.de/10011750367
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Marketing film: audio-visuals for scientific marketing and medical training in psychiatry : the Sandoz example in the 1960s
Bonah, Christian - In: Development of scientific marketing in the twentieth …, (pp. 87-103). 2017
Persistent link: https://www.econbiz.de/10011620228
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Advertising, R & D, and market structure : the EU pharmaceutical industry
Matraves, Catherine - 1996
Persistent link: https://www.econbiz.de/10000622246
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Advertising, R&D, and market structure : the EU pharmaceutical industry
Matraves, Catherine - 1996
Persistent link: https://www.econbiz.de/10000955199
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Direct-to-consumer prescription drug advertising : testing the limits of legal paternalism
Trebilcock, Michael J. - In: Essays in the law and economics of regulation : in …, (pp. 177-191). 2008
Persistent link: https://www.econbiz.de/10003859456
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Aging consumers and drug marketing : senior citizens' views on DTC advertising, the medicare prescription drug programme and pharmaceutical retailing
Joseph, Mathew; Spake, Deborah F.; Godwin, Dana Moffett - In: Journal of medical marketing : device, diagnostic and … 8 (2008) 3, pp. 221-228
Persistent link: https://www.econbiz.de/10003872245
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Longitudinal study on the performance of US pharmaceutical firms : the increasing role of marketing
Pattikawa, L. H. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003484699
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Skepticism toward pharmaceutical advertising in the US and Germany
Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf - In: Cross-cultural buyer behavior, (pp. 31-60). 2007
Persistent link: https://www.econbiz.de/10003478103