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Creative marketing communications : a practical guide to planning, skills and techniques
Yadin, Daniel L. - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10004724414
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Kiss & sell : writing for advertising
Sawyer, Robert - 2004
Persistent link: https://www.econbiz.de/10004797464
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Words that sell : more than 6,000 entries to help you promote your products, services, and ideas
Bayan, Richard - 2006 - Rev. and expanded ed.
Persistent link: https://www.econbiz.de/10004862654
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Unethical practices of advertising in Bangladesh : a case study on some selective products
Huq, Sheikh Majedul; Nekmahmud, Md.; Aktar, Mst. Shuly - In: International journal of economics, finance and … 4 (2016) 1, pp. 10-19
Persistent link: https://www.econbiz.de/10011534644
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Marketing im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow (ed.) - 1988
Persistent link: https://www.econbiz.de/10000735521
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The commercialization of American culture : new advertising, control, and democracy
McAllister, Matthew P. - 1996
Persistent link: https://www.econbiz.de/10000547314
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Advertising planning : mathematical models in advertising media planning
Gensch, Dennis H. - 1973
Persistent link: https://www.econbiz.de/10000556405
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Advertising, promotion, and supplemental aspects of integrated marketing communications
Shimp, Terence A. - 1997 - 4. ed.
Persistent link: https://www.econbiz.de/10000617439
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Werbung. Und Moral
Nickel, Volker - 1997
Persistent link: https://www.econbiz.de/10000626646