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~subject:"Advertising"
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Advertising
Werbung
11,492
Marketing
6,816
Deutschland
4,882
Consumer behaviour
4,601
Konsumentenverhalten
4,505
Werbewirkung
4,102
Theorie
4,052
Theory
4,007
Advertising effects
3,990
Germany
3,875
Marketingmanagement
2,678
Online-Marketing
2,584
Internet marketing
2,490
Marketing management
2,238
Brand management
1,821
Electronic Commerce
1,817
Markenführung
1,802
Verbraucherverhalten
1,606
Beziehungsmarketing
1,584
Markenpolitik
1,583
Relationship marketing
1,573
Unternehmen
1,511
Kundenmanagement
1,484
advertising
1,401
USA
1,310
Internet
1,295
Marktforschung
1,184
Strategisches Management
1,091
United States
1,070
Social Web
1,001
Social web
1,001
Markenartikel
937
Management
920
Markenimage
883
Erfolgsfaktor
855
Öffentlichkeitsarbeit
808
Aufsatzsammlung
794
Internationales Marketing
793
Market research
785
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2,070
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55
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82
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Kaiser, Harry M.
63
Eisend, Martin
49
Taylor, Charles Raymond
38
Pelsmacker, Patrick de
36
Anderson, Simon P.
30
Gierl, Heribert
30
Rosengren, Sara
29
Septianto, Felix
29
Saffer, Henry
27
Dahlén, Micael
26
Mueller, Barbara
26
Kind, Hans Jarle
25
Okazaki, Shintaro
25
Zaccour, Georges
25
Chan, Kara
24
Sethi, Suresh
24
Bruhn, Manfred
23
Huh, Jisu
22
Stafford, Marla Royne
22
Wilbur, Kenneth C.
22
Yoon, Sukki
22
Diehl, Sandra
21
Ford, John B.
20
Kinnucan, Henry W.
20
Yoon, Hye Jin
20
Carlson, Les
19
Dens, Nathalie
19
Nilssen, Tore
19
Terlutter, Ralf
19
Campbell, Colin L.
18
Reid, Leonard N.
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Dave, Dhaval
17
Esch, Franz-Rudolf
17
Prasad, Ashutosh
17
Bagwell, Kyle
16
Hackley, Christopher E.
16
Jerath, Kinshuk
16
Jullien, Bruno
16
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National Bureau of Economic Research
55
Springer Fachmedien Wiesbaden
32
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
Axel-Springer-Verlag
10
C.E.P.R. Discussion Papers
10
Université Paris-Dauphine (Paris IX)
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
EconWPA
6
European Society for Opinion and Marketing Research
6
American Marketing Association
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
Zentralausschuss der Werbewirtschaft
5
Økonomisk institutt, Universitetet i Oslo
5
Agricultural and Applied Economics Association - AAEA
4
Cowles Foundation for Research in Economics, Yale University
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
European Advertising Academy
4
NET Institute
4
Nordic Council of Ministers
4
Zentralverband der Deutschen Werbewirtschaft
4
American Enterprise Institute for Public Policy Research
3
Cornell University / Department of Agricultural Economics
3
IGI Global
3
IP Deutschland GmbH <Köln>
3
International Association of Business Communicators
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
Advertising Research Foundation
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Census Bureau, Department of Commerce
2
Center for Applied Economics and Policy Research (CAEPR), Department of Economics
2
Centre Interuniversitaire sur le Risque, les Politiques Économiques et l'Emploi (CIRPÉE)
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
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Published in...
All
Journal of advertising research
209
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
183
Journal of advertising
177
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
147
European Journal of Marketing
142
Journal of Consumer Marketing
136
Young Consumers
83
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
71
European journal of operational research : EJOR
67
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
64
Journal of retailing and consumer services
62
International Marketing Review
59
Strategic Direction
58
NBER working paper series
55
International journal of industrial organization
54
International journal of internet marketing and advertising : IJIMA
54
Journal of Product & Brand Management
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of Services Marketing
46
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
SpringerLink / Bücher
43
Working paper / National Bureau of Economic Research, Inc.
41
Marketing Intelligence & Planning
40
Young consumers : insight and ideas for responsible marketers
38
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
35
Journal of global marketing
33
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Source
All
ECONIS (ZBW)
9,737
Other ZBW resources
890
RePEc
367
USB Cologne (EcoSocSci)
170
EconStor
53
BASE
41
ArchiDok
2
USB Cologne (business full texts)
1
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Showing
1
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date (newest first)
date (oldest first)
1
Creative marketing communications : a practical guide to planning, skills and techniques
Yadin, Daniel L.
-
2001
-
3. ed.
Persistent link: https://www.econbiz.de/10004724414
Saved in:
2
Kiss & sell : writing for
advertising
Sawyer, Robert
-
2004
Persistent link: https://www.econbiz.de/10004797464
Saved in:
3
The
advertising
concept book : think now, design later ; a complete guide to creative ideas, strategies and campaigns ; with over 400 ill.
Barry, Pete
-
2008
Persistent link: https://www.econbiz.de/10004918462
Saved in:
4
Words that sell : more than 6,000 entries to help you promote your products, services, and ideas
Bayan, Richard
-
2006
-
Rev. and expanded ed.
Persistent link: https://www.econbiz.de/10004862654
Saved in:
5
Unethical practices of
advertising
in Bangladesh : a case study on some selective products
Huq, Sheikh Majedul
;
Nekmahmud, Md.
;
Aktar, Mst. Shuly
- In:
International journal of economics, finance and …
4
(
2016
)
1
,
pp. 10-19
Persistent link: https://www.econbiz.de/10011534644
Saved in:
6
Marketing im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000735521
Saved in:
7
The commercialization of American culture : new
advertising
, control, and democracy
McAllister, Matthew P.
-
1996
Persistent link: https://www.econbiz.de/10000547314
Saved in:
8
Advertising
planning : mathematical models in
advertising
media planning
Gensch, Dennis H.
-
1973
Persistent link: https://www.econbiz.de/10000556405
Saved in:
9
Advertising
, promotion, and supplemental aspects of integrated marketing communications
Shimp, Terence A.
-
1997
-
4. ed.
Persistent link: https://www.econbiz.de/10000617439
Saved in:
10
Werbung. Und Moral
Nickel, Volker
-
1997
Persistent link: https://www.econbiz.de/10000626646
Saved in:
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