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Brandsimple : how the best bra...
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Advertising
Markenführung
17,343
Brand management
17,335
Konsumentenverhalten
9,080
Consumer behaviour
9,068
Markenimage
7,384
Brand image
7,196
Marketing
6,954
Markenartikel
5,688
Brand
5,515
Deutschland
5,290
Germany
4,348
Beziehungsmarketing
3,989
Relationship marketing
3,974
Theorie
3,873
Theory
3,830
Marketingmanagement
3,463
Marketing management
3,021
Markenpolitik
2,474
Online-Marketing
2,363
Philosophie
2,299
Internet marketing
2,257
Social Web
2,213
Social web
2,213
Philosophy
2,205
Electronic Commerce
1,901
Werbung
1,811
Verbraucherverhalten
1,623
Unternehmen
1,548
Kundenmanagement
1,499
Werbewirkung
1,470
Planning
1,415
Advertising effects
1,381
Strategisches Management
1,377
Internationales Marketing
1,239
Marktforschung
1,228
USA
1,224
Management
1,154
Internet
1,142
Erfolgsfaktor
1,111
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449
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79
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56
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50
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47
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46
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46
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43
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30
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30
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28
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28
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28
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27
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13
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12
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12
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12
Handbuch
12
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9
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8
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8
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8
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7
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7
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7
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7
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7
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7
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4
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4
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4
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3
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2
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909
German
265
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4
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2
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Bruhn, Manfred
15
Pepels, Werner
9
Esch, Franz-Rudolf
8
Schweiger, Günter
8
Kloss, Ingomar
7
Kroeber-Riel, Werner
7
Septianto, Felix
7
Schrattenecker, Gertraud
6
Bliemel, Friedhelm
5
Dens, Nathalie
5
Gierl, Heribert
5
Hayes, Jameson L.
5
King, Karen Whitehill
5
Mooij, Marieke K. de
5
Nöcker, Ralf
5
Pelsmacker, Patrick de
5
Pflaum, Dieter
5
Roberts, Kevin W. S.
5
Romaniuk, Jenni
5
Taylor, Charles Raymond
5
Arens, William F.
4
Bellman, Steven
4
Cohen, Justin
4
Eisend, Martin
4
Hackley, Christopher E.
4
Jones, John Philip
4
Kennedy, Rachel
4
Klapper, Daniel
4
Ko, Eunju
4
Nickel, Volker
4
Seebohn, Joachim
4
Seo, Yuri
4
Srivastava, R. K.
4
Vashisht, Devika
4
Wang, Jing
4
Adeola, Ogechi
3
Allen, Chris T.
3
Buijzen, Moniek
3
Chen, Huan
3
Christodoulides, George
3
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Springer Fachmedien Wiesbaden
15
Uni-Taschenbücher GmbH
3
Zentralverband der Deutschen Werbewirtschaft
3
American Marketing Association
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
Zentralausschuss der Werbewirtschaft
2
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
American Academy of Advertising
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Campus Verlag
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Deutscher Werberat
1
Duncker & Humblot
1
Europa Verlag Ges. m.b.H. & Co. KG
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Förderverein Marburger Japan-Reihe
1
Herbert von Halem Verlag
1
ICORIA <14., 2015, London>
1
ICORIA <17., 2018, Valencia>
1
ICORIA <9, 2010, Madrid>
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Information Resources Management Association
1
Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO) <13., 2013, Eichstätt>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
J. L. Kellogg Graduate School of Management
1
Kellogg School of Management <Evanston, Ill.>
1
Museum der Arbeit <Hamburg>
1
NWB Verlag
1
Nomos Verlagsgesellschaft
1
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Journal of business research : JBR
33
International journal of advertising : the review of marketing communications
31
SpringerLink / Bücher
30
Journal of marketing communications
24
Journal of advertising research
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising
14
Journal of promotion management : innovations in planning and applied research
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of promotion management : JPM
11
The journal of product & brand management
11
International journal of internet marketing and advertising : IJIMA
10
Psychology & marketing
10
Research
10
The journal of brand management : an international journal
10
Journal of retailing and consumer services
9
Journal of historical research in marketing
8
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
8
Asia Pacific journal of marketing and logistics
6
Forschungsgruppe Konsum und Verhalten
6
Springer eBook Collection / Business and Economics
6
UTB / Betriebswirtschaftslehre
6
Basler Schriften zum Marketing
5
European journal of marketing : EJM
5
Gabler Edition Wissenschaft
5
Journal of global marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Lehrbuch
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection
5
Gabler Research / Forschungsgruppe Konsum und Verhalten
4
International journal of consumer studies
4
International marketing review
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
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Source
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ECONIS (ZBW)
1,052
USB Cologne (EcoSocSci)
128
Other ZBW resources
1
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1
Brand new justice : how branding places and products can help the developing world
Anholt, Simon
-
2005
-
rev. ed.
Persistent link: https://www.econbiz.de/10004095778
Saved in:
2
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10004399191
Saved in:
3
The lovemarks effect : winning in the consumer revolution
Roberts, Kevin W. S.
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10004846106
Saved in:
4
Lovemarks : the future beyond brands
Roberts, Kevin W. S.
-
2005
-
2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
Saved in:
5
Living brands : collaboration + innovation = customer fascination
Nadeau, Raymond A.
-
2007
Persistent link: https://www.econbiz.de/10004875849
Saved in:
6
Lovemarks : The future beyond brands
Roberts, Kevin W. S.
(
contributor
)
-
2006
-
1. ed., Saatchi & Saatchi Designer's ed.
Persistent link: https://www.econbiz.de/10004893104
Saved in:
7
Brand it yourself : the fast, focused way to marketplace magic
Altman, Lynn
-
2006
Persistent link: https://www.econbiz.de/10004272064
Saved in:
8
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina
-
2003
Persistent link: https://www.econbiz.de/10004755180
Saved in:
9
Strategic brand communication campaigns
Schultz, Don E.
;
Barnes, Beth E.
-
1999
-
5. ed
Persistent link: https://www.econbiz.de/10004735311
Saved in:
10
The mental world of brands : mind, memory, and brand success
Franzen, Giep
;
Bouwman, Margot
-
2001
Persistent link: https://www.econbiz.de/10004778762
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