Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Media & politics : an introduc...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Kommunikationsmedien
3,247
Communication media
3,243
Media industries
1,107
Mediensektor
1,107
Mass media
481
Political aspects
475
Medien
420
Media coverage
392
Mediale Berichterstattung
392
USA
352
United States
352
Massenmedien
341
Deutschland
338
Internet
331
Public relations
296
Öffentlichkeitsarbeit
294
Welt
289
World
289
Germany
286
Social Web
286
Social web
286
Theorie
249
Theory
237
Kommunikation
231
Public opinion
214
Öffentliche Meinung
214
Communication
206
Telekommunikation
204
Aufsatzsammlung
197
Telecommunications
192
mass media
191
Social aspects
186
Media usage
178
Mediennutzung
178
Werbung
178
Wahlverhalten
163
Voting behaviour
161
Consumer behaviour
154
Konsumentenverhalten
152
more ...
less ...
Online availability
All
Undetermined
55
Free
37
Type of publication
All
Article
83
Book / Working Paper
78
Journal
3
Type of publication (narrower categories)
All
Article in journal
62
Aufsatz in Zeitschrift
62
Graue Literatur
21
Non-commercial literature
21
Arbeitspapier
20
Working Paper
20
Aufsatz im Buch
14
Book section
14
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
4
Bibliografie
3
Handbook
3
Handbuch
3
Hochschulschrift
3
research-article
3
Konferenzschrift
2
Zeitung
2
Adressbuch
1
Bibliografie enthalten
1
Bibliographie
1
Bibliography included
1
Bildband
1
Case study
1
Conference paper
1
Einführung
1
Fallstudie
1
Konferenzbeitrag
1
Nachruf
1
Ratgeber
1
Thesis
1
Verzeichnis
1
Wörterbuch
1
review
1
more ...
less ...
Language
All
English
144
German
19
Undetermined
1
Author
All
Anderson, Simon P.
5
Bonatti, Alessandro
5
Bergemann, Dirk
4
Dewenter, Ralf
4
Gabszewicz, Jean Jaskold
4
Alozie, Emmanuel C.
3
Blasco, Andrea
3
Blum, Eleanor
3
Heimeshoff, Ulrich
3
McAllister, Matthew P.
3
Pethig, Rüdiger
3
Sobbrio, Francesco
3
Afnira, Ella
2
Broadbent, Simon
2
Carlson, Les
2
Focke, Florens
2
James, Jeffrey
2
Jamil, Achmad
2
Katona, Zsolt
2
Kerkhof, Anna
2
Krone, Jan
2
Mahrdt, Niklas
2
Münster, Johannes
2
Niessen-Ruenzi, Alexandra
2
Pin, Paolo
2
Rifon, Nora J.
2
Ruenzi, Stefan
2
Seufert, Wolfgang
2
Snyder, Wally
2
Spilski, Anja
2
Thapa, Dr. Gopal
2
Turner, John D.
2
Weinberger, Marc G.
2
Wirasti, Murti Kusuma
2
Ye, Qing
2
Abbasi, Amir Zaib
1
Araujo, Theo
1
Assaf, A. Georges
1
Atik, Deniz
1
Bagdikian, Ben H.
1
more ...
less ...
Institution
All
Communication, Advertising and Marketing Education Foundation
1
Görres-Gesellschaft zur Pflege der Wissenschaft
1
J. L. Kellogg Graduate School of Management
1
Special Libraries Association
1
Published in...
All
The journal of media economics
6
International journal of advertising : the quarterly review of marketing communications
3
Journal of promotion management : JPM
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Young consumers : insight and ideas for responsible marketers
3
Cowles Foundation Discussion Paper
2
Discussion paper / Centre for Economic Policy Research
2
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Information economics and policy : IEP
2
International journal of advertising : the review of marketing communications
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of public economics
2
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
2
Routledge studies in international business and the world economy
2
SpringerLink / Bücher
2
The advertising and consumer culture reader
2
Volkswirtschaftliche Diskussionsbeiträge
2
Young Consumers
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Advances in multimedia and interactive technologies (AMIT) book series
1
Advertising in developing and emerging countries : the economic, political and social context
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
CAWM discussion paper
1
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CORE discussion papers : DP
1
Communication series
1
Cowles Foundation discussion paper
1
DICE discussion paper
1
De Gruyter handbook of media economics
1
Delta book
1
Discussion papers / UCL, Département des Sciences Economiques
1
Dress and Fashion Research
1
Dress and Fashion Research Ser.
1
ECONtribute discussion paper
1
Engaging consumers through branded entertainment and convergent media
1
European economic review : EER
1
European journal of political economy
1
more ...
less ...
Source
All
ECONIS (ZBW)
157
Other ZBW resources
4
USB Cologne (EcoSocSci)
2
RePEc
1
Showing
1
-
10
of
164
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, film, magazines, newspapers, advertising, indexes, a...
Blum, Eleanor
-
1972
Persistent link: https://www.econbiz.de/10000556047
Saved in:
2
Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon
-
1979
-
3. ed
Persistent link: https://www.econbiz.de/10000558872
Saved in:
3
Advertising media
Jugenheimer, Donald W.
;
Turk, Peter B.
-
1980
Persistent link: https://www.econbiz.de/10000559263
Saved in:
4
The commercial connection : Advertising and the American mass media
Wright, John W.
(
ed.
)
-
1979
Persistent link: https://www.econbiz.de/10000582742
Saved in:
5
Advertising media : creative planning in media selection
Brown, Lyndon O.
;
Lessler, Richard S.
;
Weilbacher, …
-
1957
Persistent link: https://www.econbiz.de/10000674733
Saved in:
6
Horizont : eine Marke der dfv-Mediengruppe ; Zeitung für Marketing, Werbung und Medien
Frankfurt, M. : Deutscher Fachverlag
;
-1986: Berlin : …
-
1983,36 -
Persistent link: https://www.econbiz.de/10000428874
Saved in:
7
Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, editorial journalism, film magazines, and advertisin...
Blum, Eleanor
-
1980
-
2. ed.
Persistent link: https://www.econbiz.de/10000020951
Saved in:
8
Reference books in the mass media : an annotated, selected booklist covering book publishing, broadcasting, films, newspapers, magazines, and advertising
Blum, Eleanor
-
1962
Persistent link: https://www.econbiz.de/10000021360
Saved in:
9
Marketing in developing countries : Nigerian advertising in a global and technological economy
Alozie, Emmanuel C.
-
2009
Persistent link: https://www.econbiz.de/10003725817
Saved in:
10
Advertising in the world of new media
Berg, Scott
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 56-83)
.
2008
Persistent link: https://www.econbiz.de/10003755905
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
