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Determinants of UK box office success: the impact of quality signals
Elliott, C F; Simmons, R - Department of Economics, Management School - 2007
a breakdown of advertising totals by media category. Estimation of a two stage least squares model with data for 546 … films released in the United Kingdom shows that the impacts of types of advertising on box office revenues vary both in …
Persistent link: https://www.econbiz.de/10011195935
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The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.; Broekhuizen, Thijs L. J.; … - In: Journal of marketing research : JMR 53 (2016) 4, pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
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Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
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Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K. - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
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Passing the Bechdel Test and the influence of Internet and social media advertising on seeing a new movie release
Fogel, Joshua; Criscione, Kara - In: The psychologist-manager journal : official journal of … 22 (2020) 3, pp. 67-77
Persistent link: https://www.econbiz.de/10012304000
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The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures
Armelini, Guillermo; González, Jorge; Villanueva, Julian - In: International journal of internet marketing and … 13 (2019) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10012105493
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Advertising in the environment of movies : a literature study
Ádám, Horváth; Balázs, Gyenge - In: SocioEconomic challenges : SEC 3 (2019) 3, pp. 40-46
Persistent link: https://www.econbiz.de/10012115165
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Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa; Freeman, Jason; Brubaker, Pamela - In: Journal of promotion management : JPM 24 (2018) 6, pp. 755-773
Persistent link: https://www.econbiz.de/10011979228