Similar Search Results

Self-regulation for online behavioral advertising (OBA) : analysis of OBA notices

An, Soontae; Kang, Hannah; Jin, Hyun Seung - In: Journal of promotion management : JPM 24 (2018) 2, pp. 270-291

Persistent link: https://www.econbiz.de/10011875404

Consumer privacy choice in online advertising : who opts out and at what cost to industry?

Johnson, Garrett A.; Shriver, Scott K.; Du, Shaoyin - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 33-51

Persistent link: https://www.econbiz.de/10012183069

Consumer privacy choice in online advertising : who opts out and at what cost to industry?

Johnson, Garrett A.; Shriver, Scott; Du, Shaoyin - 2017

Persistent link: https://www.econbiz.de/10011800486

Food industry approach to rising prevalence of children obesity in the Czech Republic

Olšanová, Květa - In: Central European business review : CEBR 3 (2014) 3, pp. 7-15

Persistent link: https://www.econbiz.de/10010529020

Buy what is advertised on television? : evidence from bans on child-directed food advertising

Huang, Rui; Yang, Muzhe - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 207-222

Persistent link: https://www.econbiz.de/10010228558

False advertising

Rhodes, Andrew; Wilson, Christopher - 2015

There is widespread evidence that some firms use false advertising to overstate the value of their products. Using a model in which a policymaker is able to punish such false claims, we characterize a natural equilibrium in which false advertising actively influences rational buyers. We analyze...

Persistent link: https://www.econbiz.de/10011448725