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Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Pechmann, Cornelia; Ratneshwar, Srinivasan - 1993
Persistent link: https://www.econbiz.de/10000883452
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How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian; Ray, Michael L. - 1993
Persistent link: https://www.econbiz.de/10000883454
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Toward a theory of promotional effects in grocery retailing : sources of variations in effects between product categories and between promotional mixes
Julander, Claes-Robert; Persson, Per-Göran - 1993
Persistent link: https://www.econbiz.de/10000855566
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Advertising in customer markets
Sibly, Hugh - 1993
Persistent link: https://www.econbiz.de/10000869124
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The want makers : lifting the lid off the world advertising industry: how they make you buy
Clark, Eric - 1988
Persistent link: https://www.econbiz.de/10000744010
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Das Phaenomen der Mund-zu-Mund-Werbung und seine Bedeutung fuer das Konsumentenverhalten
Scherrer, Anton P. - 1975
Persistent link: https://www.econbiz.de/10000769430
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Advertising recall as a measure of advertising effect : 2 papers
1989
Persistent link: https://www.econbiz.de/10000778466
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Sponsoring und emotionale Erlebniswerte : Wirkungen auf den Konsumenten
Erdtmann, Stefan L. - 1989
Persistent link: https://www.econbiz.de/10000779283
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Product quality and advertising in markets for search and experience goods
Kraft, Kornelius - 1987
Persistent link: https://www.econbiz.de/10000762131
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On the determination of advertising effectiveness : An empirical study of the German cigarette market
Reuijl, Jan C. - 1982
Persistent link: https://www.econbiz.de/10000559524