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Inequality aversion in cooperative advertising in supply chain : an experimental study
Li, Yue; Zhao, Xiaobo; Xie, Jinxing; Zhu, Wanshan - In: International journal of production research 60 (2022) 23, pp. 7113-7135
Persistent link: https://www.econbiz.de/10013502293
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Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer
Li, Bo; Hou, Peng-Wen; Li, Qing-Hua - In: IMA journal of management mathematics 28 (2017) 2, pp. 259-277
Persistent link: https://www.econbiz.de/10011723272
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Competition in consumer shopping experience
Iyer, Ganesh; Kuksov, Dmitri - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 913-933
Persistent link: https://www.econbiz.de/10009702523
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Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash; Mukherjee, Sourjo; Das, Gopal - In: Psychology & marketing 41 (2024) 6, pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
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Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
Siemens, Jennifer Christie; Smith, Scott; Fisher, Dan; … - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 1-12
Persistent link: https://www.econbiz.de/10011422760
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Gender Jenga : the role of advertising in gender stereotypes within educational and non-educational games
Bush, Bianca; Furnham, Adrian - In: Young consumers : insight and ideas for responsible … 14 (2013) 3, pp. 216-229
Persistent link: https://www.econbiz.de/10010188078
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Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika; Pillai, Sreejesh S. - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
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Attention, recall and purchase : experimental evidence on online news and advertising
Valletti, Tommaso M.; Veiga, André - 2021
We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles …
Persistent link: https://www.econbiz.de/10012495704
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Advertising and Steiner's dual stage model : our assessment
Comanor, William S.; Wilson, Thomas A. - In: International journal of the economics of business 13 (2006) 1, pp. 39-44
Persistent link: https://www.econbiz.de/10003326774
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Rozvytok vnutrišnʹoho rynku - vyrišalʹnyj faktor socialʹno-ekonomicňoho zrostannja ; Č. 2
Lahutin, V. D. (contributor) - 2003
Persistent link: https://www.econbiz.de/10002142418