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Advertising
Consumer behaviour
24
Werbung
24
Konsumentenverhalten
22
Advertising effects
21
Werbewirkung
21
USA
11
United States
11
Gesundheit
7
Health
7
Children
5
Environmental consciousness
5
Internet marketing
5
Kinder
5
Online-Marketing
5
Service quality
5
Social Web
5
Social web
5
Umweltbewusstsein
5
Services marketing
4
Arzneimittel
3
Data security
3
Datensicherheit
3
Dienstleistungsqualität
3
Gesundheitswesen
3
Gewalt
3
Green marketing
3
Health care system
3
IT crime
3
IT-Kriminalität
3
Pharmaceuticals
3
Satisfaction
3
Target group
3
Theorie
3
Theory
3
Violence
3
Zielgruppe
3
Zufriedenheit
3
Öko-Marketing
3
Advertising regulation
2
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English
28
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Stafford, Marla Royne
23
Fox, Alexa K.
4
Royne Stafford, Marla
4
Pounders, Kathrynn
3
Albers‐Miller, Nancy D.
2
Carlson, Les
2
Coleman, Joshua T.
2
Deitz, George
2
Gilbert, Jonathan Ross
2
Kowalczyk, Christine M.
2
Myers, Susan D.
2
Rifon, Nora J.
2
Willis, Erin
2
Andéhn, Mikael
1
Cheng, Hong
1
Chu, Shu-Chuan
1
Deitz, George D.
1
Deng, Tao
1
Faber, Ronald J.
1
Huang, Jianping
1
Lee, Young Woo
1
Lee, Younghwa
1
Levy, Marian
1
Martinez, Jennifer
1
Myers, Susan W.
1
Oakley, Jared
1
Peasley, Michael C.
1
Pounders, Kathrynn R.
1
Rademaker, Claudia A.
1
Sheinin, Daniel A.
1
Snyder, Wally
1
Stafford, Thomas F.
1
Yoon, Sukki
1
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International journal of advertising : the review of marketing communications
3
Journal of advertising
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
Advertising, promotion, and new media
2
Journal of Consumer Marketing
2
Green advertising and the reluctant consumer
1
Health marketing quarterly
1
International Journal of Pharmaceutical and Healthcare Marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of Services Marketing
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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ECONIS (ZBW)
24
Other ZBW resources
4
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Mobile promotional communication and machine persuasion : a new paradigm for source effects?
Stafford, Thomas F.
- In:
Advertising, promotion, and new media
,
(pp. 278-297)
.
2015
Persistent link: https://www.econbiz.de/10011708689
Saved in:
2
Connecting and communicating with the customer : advertising research for the hospitality industry
Stafford, Marla Royne
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 505-507
Persistent link: https://www.econbiz.de/10012424303
Saved in:
3
Violence and advertising : effects and consequences
Rifon, Nora J.
;
Stafford, Marla Royne
;
Carlson, Les
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 9-10
Persistent link: https://www.econbiz.de/10008860340
Saved in:
4
Programme-ad congruence : integrating advertising and entertainment
Myers, Susan D.
;
Stafford, Marla Royne
;
Deitz, George
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 61-90
Persistent link: https://www.econbiz.de/10010256886
Saved in:
5
Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne
;
Myers, Susan D.
;
Deitz, George
; …
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
Saved in:
6
Research and publishing in the Journal of Advertising : making theory relevant
Stafford, Marla Royne
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 269-273
Persistent link: https://www.econbiz.de/10011486909
Saved in:
7
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
8
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 77-94)
.
2014
Persistent link: https://www.econbiz.de/10010399381
Saved in:
9
Advertising and violence : concepts and perspectives
Rifon, Nora J.
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10010495060
Saved in:
10
Special issue: Effective health messages in advertising
Stafford, Marla Royne
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011292335
Saved in:
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