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Green consumer segmentation : consumer motivations for purchasing pro-environmental products

Lee, Jinhee; Haley, Eric John - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1477-1501

Persistent link: https://www.econbiz.de/10013484602

How online consumer segments differ in long-term marketing effectiveness

Reimer, Kerstin; Rutz, Oliver J.; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 271-284

Persistent link: https://www.econbiz.de/10010470964

Advertising implications and design of messages

D'Souza, Clare M.; Tay, Richard - In: Marketing intelligence & planning 34 (2016) 4, pp. 504-522

Persistent link: https://www.econbiz.de/10011571124

The level of involvement and consumer response to advertising through hashtags : a segmentation approach with self-organising maps

Bahrainizad, Manijeh; Aslami, Sepideh; Jamshidi, Nosrat - In: International journal of internet marketing and … 20 (2024) 3-4, pp. 386-409

Persistent link: https://www.econbiz.de/10015065567

Optimal Targeting of Advertisement for New Products with Multiple Consumer Segments

Hariharan, Vijay Ganesh - 2015

Armed with improved targeting technology, firms are increasingly interested in optimizing their advertising dollars through consumer segment-specific targeting, particularly while introducing new products. That task becomes especially important in markets with distinct consumer segments – the...

Persistent link: https://www.econbiz.de/10013029467

A classified afvertisement framework to support niche and other targeted markets

Bodenmiller, Adam E.; Shaout, Adnan K.; Tyankov, Zhivko V. - In: International journal of enterprise information systems … 12 (2016) 3, pp. 38-59

Persistent link: https://www.econbiz.de/10011592039

Imperfect targeting and advertising strategies

Karle, Heiko; Reisinger, Markus - 2023

Persistent link: https://www.econbiz.de/10014422619

Strategic targeted advertising

Galeotti, Andrea; Moraga-González, José Luis - 2003

We present a strategic game of pricing and targeted-advertising. Firms cansimultaneously target priceadvertisements to different groups of customers, or to the entiremarket. Pure strategy equilibria do not exist and thus marketsegmentation cannot occur surely. Equilibria exhibit random...

Persistent link: https://www.econbiz.de/10011333902

Toward an understanding of segmentation strategies in international tourism marketing : the moderating effects of advertising media types and nationality

Nusair, Khaldoon; Al-Azri, Hamed; Alfarhan, Usamah F.; … - In: Review of international business and strategy 32 (2022) 3, pp. 346-367

Persistent link: https://www.econbiz.de/10013349251

Samsung vs. Apple : how different communication strategies affect consumers in Portugal

Almeida, Margarida; Sousa, Eva; Rodrigues, Carolina; … - In: Administrative Sciences : open access journal 11 (2021) 1/19, pp. 1-14

on the podium of preference of consumers. This work intends to understand how the communication strategies of Apple and …, an association was found between having only one device and having more products of the brand, with Apple users having … more frequently more than one of the brand’s products than Samsung users. We thus concluded that Apple consumers are more …

Persistent link: https://www.econbiz.de/10012488904

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