"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher.

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher

We rarely fail to realize the value of reaching out to consumers informally to establish a distinctive among rivals and draw public knowledge of the functionality of ingeniously selling ideas, products, and services. There are countless brand options available in today's world to meet consumers'...