//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Maintenance person or architec...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Consumer behaviour
24
Konsumentenverhalten
24
Marketing management
24
Marketingmanagement
24
Brand management
18
Markenführung
18
Werbung
16
Advertising effects
11
Werbewirkung
11
Beziehungsmarketing
10
Brand image
10
Markenimage
10
Relationship marketing
10
Social Web
10
Social web
10
Internet marketing
8
Online-Marketing
8
USA
7
United States
7
Brand
6
Markenartikel
6
Marketing
6
Marketing theory
6
Marketingtheorie
6
Advertising planning
5
Australia
5
Delphi technique
5
Delphi-Methode
5
Werbeplanung
5
Australien
4
Communication
4
IMC
4
Kommunikation
4
Market research
4
Marktforschung
4
Advertising industry
3
Delphi method
3
Digitalisierung
3
Digitization
3
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
15
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
2
Book section
2
Case study
1
Fallstudie
1
Reprint
1
more ...
less ...
Language
All
English
16
Author
All
Kerr, Gayle
13
Schultz, Don E.
7
Drennan, Judy
3
Jin, Hyun Seung
2
Kelly, Louise
2
Kitchen, Philip J.
2
Beede, Park
1
Dickinson, Sonia
1
Fazal-e-Hasan, Syed
1
Goor, Petra
1
Kim, Hyoje Jay
1
Lings, Ian
1
McColl, Rod
1
Moriarty, Sandra E.
1
Mortimera, Kathleen
1
Mulhern, Frank J.
1
Pals, Heather
1
Richards, Jef
1
Sheehan, Ben
1
Suh, Jaebeom
1
Tannenbaum, Stanley I.
1
Waller, David S.
1
more ...
less ...
Published in...
All
Journal of marketing communications
3
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Advertising theory
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of promotion management : JPM
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Maintenance person or architect? : the role of academic advertising research in building better understanding
Kerr, Gayle
;
Schultz, Don E.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 547-568
Persistent link: https://www.econbiz.de/10008668122
Saved in:
2
Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle
;
Schultz, Don E.
;
Kitchen, Philip J.
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
Saved in:
3
"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
Saved in:
4
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
Saved in:
5
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 119-137
Persistent link: https://www.econbiz.de/10003881209
Saved in:
6
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
7
Same but different : perceptions of integrated marketing communication among marketing communication partners in Australia
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10003974779
Saved in:
8
Buy, boycott or blog : exploring online consumer power to share, discuss and distribute controversial advertising messages
Kerr, Gayle
;
Mortimera, Kathleen
;
Dickinson, Sonia
; …
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 387-405
Persistent link: https://www.econbiz.de/10009535677
Saved in:
9
Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
10
Redefining advertising in research and practice
Kerr, Gayle
;
Richards, Jef
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10012498537
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->