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Mass-servicing of micromarkets
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Advertising
Social Web
20,610
Social web
20,579
Online-Marketing
13,154
Internet marketing
13,038
Consumer behaviour
7,201
Konsumentenverhalten
7,183
Electronic Commerce
3,282
E-commerce
3,081
Viral marketing
2,850
Virales Marketing
2,848
Beziehungsmarketing
2,773
Relationship marketing
2,770
Online-Handel
2,703
Online retailing
2,699
Soziales Netzwerk
2,476
Werbewirkung
2,364
Advertising effects
2,354
Markenführung
2,318
Brand management
2,317
Social network
2,296
Internet
2,252
Werbung
2,016
Direktmarketing
1,926
Social media
1,753
Digitalisierung
1,722
social media
1,696
Digitization
1,663
Direct marketing
1,579
Marketingmanagement
1,544
Marketing management
1,524
Deutschland
1,411
Germany
1,341
Markenimage
1,302
Brand image
1,293
USA
1,131
United States
1,108
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1,093
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1,049
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1,046
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Wilbur, Kenneth C.
14
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12
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11
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10
Hudders, Liselot
10
Sayedi, Amin
10
Bergemann, Dirk
9
Pelsmacker, Patrick de
9
Rozendaal, Esther
9
Sahni, Navdeep S.
9
Voorveld, Hilde
9
Yang, Yanwu
9
Dwivedi, Yogesh Kumar
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Bellman, Steven
7
Boerman, Sophie C.
7
Choi, Yung Kyun
7
Fogel, Joshua
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Reijmersdal, Eva A. van
7
Arora, Taanika
6
Calvano, Emilio
6
Campbell, Colin L.
6
Cho, Chang-Hoan
6
Dens, Nathalie
6
Eisend, Martin
6
Gordon, Brett R.
6
Greenwood, Jeremy
6
Kim, Jooyoung
6
King, Karen Whitehill
6
Kumar, Subodha
6
Park, Jin Seong
6
Pitt, Leyland F.
6
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5
Athey, Susan
5
Balseiro, Santiago R.
5
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American Marketing Association
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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Technische Universität Braunschweig
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AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
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Association of National Advertisers
1
Edward Elgar Publishing
1
European Advertising Academy
1
Europäische Kommission
1
Frankfurt School Verlag GmbH
1
Graduate School Of Business Administration
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
International Electronic Publishing Research Centre
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
NET Institute
1
Nordic Council of Ministers
1
OECD
1
Organisation for Economic Co-operation and Development
1
Pira International
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Point-of-Purachse Advertising Institute
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School of Management, Yale University
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Shaker Verlag
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Special Libraries Association
1
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1
Uni-Taschenbücher GmbH
1
University of California at Berkeley
1
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1
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1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
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International journal of advertising : the review of marketing communications
89
Journal of business research : JBR
47
Journal of marketing communications
46
International journal of internet marketing and advertising : IJIMA
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of promotion management : innovations in planning and applied research
35
International journal of advertising : the quarterly review of marketing communications
34
Journal of advertising research
33
Health marketing quarterly
26
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of retailing and consumer services
20
Journal of promotion management : JPM
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing research : JMR
18
Psychology & marketing
15
European journal of operational research : EJOR
14
Journal of current issues and research in advertising
14
Quantitative marketing and economics : QME
13
International journal of pharmaceutical and healthcare marketing : IJPHM
12
Journal of advertising
12
Journal of marketing
12
Journal of advertising : official publication of the American Academy of Advertising
11
Journal of marketing research
11
Marketing science
11
Young consumers : insight and ideas for responsible marketers
11
European journal of marketing : EJM
10
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
International journal of technology marketing : IJTMkt
10
Marketing letters : a journal of research in marketing
10
NBER working paper series
10
Operations research
9
Technological forecasting & social change : an international journal
9
CESifo working papers
8
Cogent business & management
8
Electronic commerce research
8
International journal of industrial organization
8
Journal of internet commerce
8
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ECONIS (ZBW)
2,004
Other ZBW resources
15
RePEc
5
BASE
1
EconStor
1
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1
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
2
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Saved in:
3
Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua
;
Zhuk, Anna
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
Saved in:
4
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
Saved in:
5
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
6
Journal of promotion management : JPM
1991-: Binghamton, NY : Haworth Press
-
1.1991/93 -
Persistent link: https://www.econbiz.de/10000594307
Saved in:
7
Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
Saved in:
8
Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Varnali, Kaan
;
Yılmaz, Çengiz
;
Toker, Aysegul
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
Saved in:
9
Optimizing direct response in Internet display advertising
Aksakallı, Vural
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 229-240
Persistent link: https://www.econbiz.de/10009730246
Saved in:
10
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
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