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Advertising, Promotion, and Competition: A Survey with Special Reference to Food

Connor, John M. - In: Agricultural Economics Research (1981) 1

This article surveys the theoretical and empirical literature on the economics of advertising during the last decade The survey notes several promising advances in theoretical modeling of the role of advertising in consumer choice and social welfare Numerous empirical investigations of food and...

Persistent link: https://www.econbiz.de/10010919317

Sindhu, Shilpa - In: Journal of nonprofit & public sector marketing 34 (2022) 1, pp. 102-128

Persistent link: https://www.econbiz.de/10012802217

The moderating role of religiosity on cause related advertising campaigns

Mabrouk, Abir Ben; Najjar, Faouzi - In: International journal of islamic marketing and branding 4 (2019) 3/4, pp. 249-260

Persistent link: https://www.econbiz.de/10012257420

Does an expanded brand user base of co-branded advertising help ad-memorability?

Nguyen, Cathy; Romaniuk, Jenni; Faulkner, Margaret; … - In: International journal of market research : JMRS ; the … 60 (2018) 4, pp. 366-379

Persistent link: https://www.econbiz.de/10011919262

Can personalised prosocial ads be harnessed for brand equity enhancement?

Heidari, Setareh; Nasiri, Sepideh; Rahmani, Donya; … - In: International journal of internet marketing and … 19 (2023) 3/4, pp. 305-327

Persistent link: https://www.econbiz.de/10014442616

The influence of green advertising during a corporate disaster

Bodkin, Charles D.; Amato, Louis; Amato, Christie H. - In: Corporate communications : an international journal 20 (2015) 3, pp. 256-275

Persistent link: https://www.econbiz.de/10011401363

The effectiveness of advertising that leverages sponsorship and cause-related marketing : a contingency model

Chang, Chingching - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 317-338

Persistent link: https://www.econbiz.de/10009744451

Missing ingredients in cause-related advertising : the right formula of execution style and cause framing

Chang, Chun-tuan - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 231-256

Persistent link: https://www.econbiz.de/10009744453

Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response

Tucker, Elizabeth M.; Rifon, Nora J.; Lee, Eun Mi; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 9-23

Persistent link: https://www.econbiz.de/10009762958

The meaning and uses of cause-related marketing

Ikiebey, Godson; Omovbude, Rita; Shogbanmu, Segun; … - In: The marketing review 15 (2015) 3, pp. 383-401

Persistent link: https://www.econbiz.de/10011438105

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