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Advertising
Consumer behaviour
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Leeflang, Peter
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Institute of Economic Research, Faculty of Economics, University of Groningen, Research Memorandum
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Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
2
Knowledge generation in marketing
Leeflang, Peter
;
Peluso, Alessandro M.
- In:
Quantitative marketing and marketing management : …
,
(pp. 149-170)
.
2012
Persistent link: https://www.econbiz.de/10009621122
Saved in:
3
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
4
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
5
The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432857
Saved in:
6
Predicting advertising expenditures using intention surveys
Alsem, Karel Jan
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 327-337
Persistent link: https://www.econbiz.de/10001172399
Saved in:
7
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
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8
The effect of pricing and advertising on customer retention in a liberalizing market
Polo-Redondo, Yolanda
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
4
,
pp. 201-214
Persistent link: https://www.econbiz.de/10009313206
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9
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
10
Moving forward : the role of marketing in fostering public transport usage
Gijsenberg, Maarten J.
;
Verhoef, Peter C.
- In:
Journal of public policy & marketing
38
(
2019
)
3
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012534249
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