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Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.; Beerli-Palacio, Asunción - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
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Magazine advertising : factors influencing the effectiveness of celebrity advertising
Martín-Santana, Josefa D.; Beerli-Palacio, Asunción - In: Journal of promotion management : JPM 19 (2013) 2, pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
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Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising
Martín-Santana, Josefa D.; Muela-Molina, Clara; … - In: Business research quarterly : BRQ 18 (2015) 3, pp. 143-160
Persistent link: https://www.econbiz.de/10011517649
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The effects of accent, differentiation, and stigmatization on spokesperson credibility in radio advertising
Reinares-Lara, Eva; Martín-Santana, Josefa D.; … - In: Journal of global marketing 29 (2016) 1/5, pp. 15-28
Persistent link: https://www.econbiz.de/10011653859
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Using radio advertising to promote blood donation
Martín-Santana, Josefa D.; Reinares-Lara, Eva; … - In: Journal of nonprofit & public sector marketing 30 (2018) 1, pp. 52-73
Persistent link: https://www.econbiz.de/10011847863