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Advertising
Marketingmanagement
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Marketing
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6
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6
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5
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5
Malik, Garima
5
Pelsmacker, Patrick de
5
Yan, Ruiliang
5
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4
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4
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4
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4
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3
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3
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3
Dekimpe, M. G.
3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Duncker & Humblot
1
Edward Elgar Publishing
1
European Society for Opinion and Marketing Research
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
Gesellschaft für Westfälische Wirtschaftsgeschichte
1
ICC Deutschland Internationale Handelskammer
1
ICORIA <10, 2011, Berlin>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
IGI Global
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO) <13., 2013, Eichstätt>
1
International Conference on Marketing and Development
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Marx Károly Közgazdaságtudományi Egyetem <Budapest>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
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1
NetLibrary, Inc
1
Oblast Orel
1
Special Libraries Association
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Uni-Taschenbücher GmbH
1
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Journal of marketing communications
14
Journal of business research : JBR
11
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
European journal of marketing : EJM
9
International journal of advertising : the review of marketing communications
9
Journal of advertising research
8
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of marketing management : MM
6
Journal of promotion management : JPM
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of Social Marketing
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of marketing
5
SpringerLink / Bücher
5
Strategic Direction
5
European journal of operational research : EJOR
4
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Springer eBook Collection
4
The marketing review
4
Advances in advertising research
3
Australasian marketing journal
3
Economics and business review
3
European Advertising Academy
3
European research studies
3
International review on public and non-profit marketing
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
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ECONIS (ZBW)
626
Other ZBW resources
17
USB Cologne (EcoSocSci)
7
EconStor
1
RePEc
1
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1
From philanthropy to broader social engagement : Muslim consumers' response to social marketing strategies in Dubai
Nickerson, Catherine
;
Goby, Valerie Priscilla
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
4
,
pp. 423-440
Persistent link: https://www.econbiz.de/10011640360
Saved in:
2
Language and thought : linguistic relativity in social marketing communication
Goel, Manvi
;
Sharma, Vinay
;
Gupta, Omprakash K.
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531722
Saved in:
3
Organizational communication and social marketing strategies targeting Spanish consumers of fashion : sustainability as a form of happiness management
Jiménez-Marín, Gloria
;
Galiano-Coronil, Araceli
; …
- In:
Corporate governance : international journal of …
22
(
2022
)
3
,
pp. 506-520
Persistent link: https://www.econbiz.de/10013369192
Saved in:
4
Exploring the communication effects of message framing of smoking cessation advertising on smokers' mental processes
Yang, Dong Jenn
- In:
International review on public and non-profit marketing
15
(
2018
)
3
,
pp. 315-332
Persistent link: https://www.econbiz.de/10011918526
Saved in:
5
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
6
Advertising healthy eating to young consumers : insights from English and Swedish adolescents
Sherrington, Anna Maria
;
Oakes, Steve
;
Hunter-Jones, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1624-1655
Persistent link: https://www.econbiz.de/10012802294
Saved in:
7
Charity advertising : congruence between political orientation and cause of need
Lee, Younghwa
;
Seo, Joon Yong
;
Yoon, Sukki
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 943-962
Persistent link: https://www.econbiz.de/10012395588
Saved in:
8
The efficacy of anti-smoking advertisements : the role of source, message, and individual characteristics
Samu, Sridhar
;
Bhatnagar, Namita
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 237-250
Persistent link: https://www.econbiz.de/10003832750
Saved in:
9
Za zdorovye! : Soviet health posters as social advertising
Fox, Karen F. A.
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
1
,
pp. 74-90
Persistent link: https://www.econbiz.de/10003818767
Saved in:
10
Australian consumers' discernment of different sources of "healthy eating" messages
Jones, Sandra C.
;
Tapsell, Linda
;
Andrews, Kelly L.
; …
- In:
Australasian marketing journal
17
(
2009
)
4
,
pp. 238-246
Persistent link: https://www.econbiz.de/10003901794
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