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Advertising
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3,967
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3,929
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Septianto, Felix
22
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16
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13
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12
Taylor, Charles Raymond
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Diehl, Sandra
11
Wu, Linwan
11
Yoon, Sukki
11
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10
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Thaichon, Park
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9
Quach, Sara
9
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9
Torres, Ivonne M.
9
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8
Ghose, Anindya
8
Hudders, Liselot
8
Mueller, Barbara
8
Shin, Jiwoong
8
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8
Terlutter, Ralf
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Phau, Ian
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Bang Nguyen Viet
6
Boerman, Sophie C.
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
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American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
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Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
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Boston College / Department of Economics
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Consumer Research Institute, inc.
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Erasmus Research Institute of Management
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European Advertising Academy
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
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Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Hongkong / Urban Council
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Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Study on the consumer judgment of advertising
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
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International journal of advertising : the review of marketing communications
120
Journal of business research : JBR
103
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
71
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
46
Journal of promotion management : JPM
42
Journal of advertising
41
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
38
Journal of advertising : official publication of the American Academy of Advertising
36
Psychology & marketing
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of Consumer Marketing
32
European journal of marketing : EJM
25
Journal of current issues and research in advertising : JCIRA
25
Health marketing quarterly
23
Marketing letters : a journal of research in marketing
20
European Journal of Marketing
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of business ethics : JOBE
16
Journal of global marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Young consumers : insight and ideas for responsible marketers
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
International Marketing Review
12
Journal of Product & Brand Management
12
Journal of historical research in marketing
12
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ECONIS (ZBW)
2,895
Other ZBW resources
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EconStor
7
USB Cologne (EcoSocSci)
6
RePEc
4
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1
Improving sustainable fashion marketing and advertising : a reflection on framing message and target audience
Guedes, Biatriz
;
Paillard-Bardey, Aurore C.
;
Schat, Anke
- In:
International journal of market research
62
(
2020
)
2
,
pp. 124-126
Persistent link: https://www.econbiz.de/10012214125
Saved in:
2
Muslim millennials' attitudes towards fashion advertising
Salam, Muhammad Talha
;
Muhamad, Nazlida
;
Leong, Vai Shiem
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 796-819
Persistent link: https://www.econbiz.de/10012200321
Saved in:
3
Modest, modern and diverse : a review of marketing communication visuals of Islamic fashion brands
Salam, Muhammad Talha
;
Muhamad, Nazlida
;
Leong, Vai Shiem
- In:
International journal of islamic marketing and branding
3
(
2018
)
2
,
pp. 83-103
Persistent link: https://www.econbiz.de/10011979897
Saved in:
4
The corset and the mirror : fashion and domesticity in Swedish advertisements and fashion magazines, 1870-1914
Runefelt, Leif
- In:
History of retailing and consumption
5
(
2019
)
2
,
pp. 169-193
Persistent link: https://www.econbiz.de/10012171334
Saved in:
5
Puffery in advertisements : the effects of media context, communication norms, and consumer knowledge
Xu, Alison Jing
;
Wyer, Robert S.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 329-343
Persistent link: https://www.econbiz.de/10003997862
Saved in:
6
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
7
Consumers' attitudes toward advertising by medical professionals
Chan, Kara
;
Tsang, Lennon
;
Leung, Vivienne
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 328-334
Persistent link: https://www.econbiz.de/10009788907
Saved in:
8
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
9
An IMB model testing via endorser types and advertising appeals on young people's attitude towards cervical cancer prevention advertisement in Hong Kong
Fung, Maggie S. K.
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011716468
Saved in:
10
The effect of perceived advertising effort on brand perception : implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
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