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~subject:"Advertising"
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Advertising
Consumer behaviour
44
Konsumentenverhalten
40
Pricing strategy
35
Preismanagement
32
Preis
19
Price
16
Theory
15
Theorie
14
USA
11
United States
11
Pricing
9
Perception
8
Einzelhandel
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Marketing
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Retail trade
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Verkaufsförderung
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Gerechtigkeit
6
Justice
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Business Administration
5
Preisgestaltung
5
Preispolitik
5
Wahrnehmung
5
Beziehungsmarketing
4
Brand image
4
Brand management
4
Experiment
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Markenimage
4
Personality psychology
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Persönlichkeitspsychologie
4
Preistheorie
4
Price theory
4
Product quality
4
Produktqualität
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Relationship marketing
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Verbraucher
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Vereinigte Staaten
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Behavioral price research
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Kohli, Chiranjeev
2
Monroe, Kent B.
2
Suri, Rajneesh
2
Della Bitta, Albert J.
1
Grewal, Dhruv
1
Krishnan, Rajaram
1
Leuthesser, Lance
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Sheth, Jagdish N.
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Business horizons
1
Journal of advertising research
1
Legends in marketing
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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ECONIS (ZBW)
4
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1
Comparative price advertising
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238857
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2
The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
Grewal, Dhruv
;
Monroe, Kent B.
;
Krishnan, Rajaram
-
1996
Persistent link: https://www.econbiz.de/10000948545
Saved in:
3
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Saved in:
4
Got slogan? Guidelines for creating effective slogans
Kohli, Chiranjeev
;
Leuthesser, Lance
;
Suri, Rajneesh
- In:
Business horizons
50
(
2007
)
5
,
pp. 415-422
Persistent link: https://www.econbiz.de/10003733880
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