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ECONIS (ZBW)
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Covid-19 and advertising : the case for a paradigm shift
Gangadharbatla, Harsha
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012483542
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2
Perceived greenwashing : the interactive effects of green advertising and corporate environmental performance on consumer reactions
Nyilasy, Gergely
;
Gangadharbatla, Harsha
;
Paladino, Angela
- In:
Journal of business ethics : JOBE
125
(
2014
)
4
,
pp. 693-707
Persistent link: https://www.econbiz.de/10010442271
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3
Soft drink advertising and consumption in the United States 1984-2007
Wilcox, Gary B.
;
Kamal, Sara
;
Gangadharbatla, Harsha
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 351-367
Persistent link: https://www.econbiz.de/10003853227
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4
The role of gender ideology in consumers' reception of ads featuring stay-at-home dads
Gangadharbatla, Harsha
;
Khedekar, Deepti
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10012483549
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5
Investigating the reception of broad versus specific CSR messages in advertisements in an environmental context
Gangadharbatla, Harsha
;
Vardeman, Christopher
; …
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 253-271
Persistent link: https://www.econbiz.de/10013371013
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6
Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention : the mediating role of presence
Li, Hairong
;
Daugherty, Terry
;
Biocca, Frank
- In:
Advertising, promotion, and new media
,
(pp. 148-174)
.
2015
Persistent link: https://www.econbiz.de/10011708668
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