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Advertising
Social Web
20,593
Social web
20,562
Online-Marketing
13,142
Internet marketing
13,026
Consumer behaviour
8,341
Konsumentenverhalten
8,272
Krisenmanagement
5,729
Crisis management
5,238
Viral marketing
4,875
Virales Marketing
4,855
Electronic Commerce
3,364
E-commerce
3,161
Relationship marketing
3,084
Beziehungsmarketing
3,075
Online-Handel
2,894
Online retailing
2,890
Social media
2,606
Brand management
2,599
Soziales Netzwerk
2,577
Markenführung
2,576
Internet
2,427
Social network
2,395
Werbewirkung
2,333
Advertising effects
2,323
social media
2,182
Werbung
1,986
Deutschland
1,950
Germany
1,846
Digitalisierung
1,809
Web 2.0 technologies
1,743
Web 2.0-Technologien
1,743
Digitization
1,723
Marketingmanagement
1,615
Marketing management
1,606
Markenimage
1,590
Brand image
1,588
USA
1,516
Öffentlichkeitsarbeit
1,504
United States
1,485
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Wilbur, Kenneth C.
15
Jerath, Kinshuk
12
Tucker, Catherine E.
11
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10
Hudders, Liselot
10
Sayedi, Amin
10
Bergemann, Dirk
9
Pelsmacker, Patrick de
9
Rozendaal, Esther
9
Sahni, Navdeep S.
9
Voorveld, Hilde
9
Yang, Yanwu
9
Dwivedi, Yogesh Kumar
8
Eisend, Martin
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Bellman, Steven
7
Boerman, Sophie C.
7
Campbell, Colin L.
7
Choi, Yung Kyun
7
Fogel, Joshua
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Okazaki, Shintaro
7
Pitt, Leyland F.
7
Reijmersdal, Eva A. van
7
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6
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6
Cho, Chang-Hoan
6
Gordon, Brett R.
6
Greenwood, Jeremy
6
Kim, Jooyoung
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6
Kumar, Subodha
6
Septianto, Felix
6
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6
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5
Athey, Susan
5
Balseiro, Santiago R.
5
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National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
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American Marketing Association
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IGI Global
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
European Advertising Academy
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Agricultural and Applied Economics Association - AAEA
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Association of National Advertisers
1
Edward Elgar Publishing
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Frankfurt School Verlag GmbH
1
Graduate School Of Business Administration
1
ICORIA <10, 2011, Berlin>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
International Electronic Publishing Research Centre
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
NET Institute
1
Nordic Council of Ministers
1
OECD
1
Organisation for Economic Co-operation and Development
1
Pira International
1
Point-of-Purachse Advertising Institute
1
School of Management, Yale University
1
Shaker Verlag
1
Special Libraries Association
1
The Council of State Governments
1
Uni-Taschenbücher GmbH
1
University of California at Berkeley
1
University of Southern California
1
Universität Bremen
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
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Published in...
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International journal of advertising : the review of marketing communications
88
Journal of marketing communications
50
Journal of business research : JBR
46
International journal of internet marketing and advertising : IJIMA
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of promotion management : innovations in planning and applied research
36
International journal of advertising : the quarterly review of marketing communications
35
Journal of advertising research
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of retailing and consumer services
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of promotion management : JPM
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
European journal of operational research : EJOR
17
Journal of marketing research : JMR
17
Strategic Direction
17
Psychology & marketing
15
European journal of marketing : EJM
14
Journal of current issues and research in advertising
14
Journal of marketing
14
European Journal of Marketing
13
Journal of advertising
13
Quantitative marketing and economics : QME
13
Journal of advertising : official publication of the American Academy of Advertising
11
Journal of marketing research
11
Marketing science
11
Young consumers : insight and ideas for responsible marketers
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
International journal of technology marketing : IJTMkt
10
Journal of Consumer Marketing
9
Journal of Product & Brand Management
9
Operations research
9
Technological forecasting & social change : an international journal
9
Asia Pacific journal of marketing and logistics
8
CESifo working papers
8
Electronic commerce research
8
European Advertising Academy
8
Journal of international consumer marketing
8
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ECONIS (ZBW)
1,974
Other ZBW resources
67
RePEc
5
BASE
2
EconStor
2
USB Cologne (EcoSocSci)
2
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1
The effects of
eWOM
volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
Saved in:
2
Facebook advertising,
eWOM
and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
3
Consumer empowerment in interactive advertising and
eWOM
consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
4
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
5
Viral advertising : message quality, trust and consumers intention to share the content in social media
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10012140188
Saved in:
6
Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
7
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
8
The danger of flavor : e-cigarettes, social media, and the interplay of generations
Krishen, Anjala S.
;
Hu, Han-fen
;
Spivak, Andrew L.
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 884-896
Persistent link: https://www.econbiz.de/10012581671
Saved in:
9
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
10
Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki
;
King, Karen Whitehill
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
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