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Advertising message strategy analysis for award-winning digital ads

Yfantidou, Ioanna; Riskos, Kyriakos; Tsourvakas, George - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 340-355

Persistent link: https://www.econbiz.de/10011862031

Internationale Werbeplanung : eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung

Streich, Michael - 1997

Persistent link: https://www.econbiz.de/10000602806

Communication on food, health and nutrition : a cross-cultural analysis of the Danonino brand and nutri-tainment

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"Look after your smoothie" : new trends in British and German drink packaging texts? ; a contrastive study on communication strategies in differing markets

Janik, Christina; Böttger, Claudia - In: Sprache, Kultur und Zielgruppen : Bedingungsgrößen …, (pp. 139-156). 2007

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New directions in international advertising research

Taylor, Charles Raymond (contributor) - 2002

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising...