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~subject:"Advertising"
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Advertising
Advertising effects
67
Werbewirkung
67
Consumer behaviour
65
Konsumentenverhalten
63
Belgium
52
Werbung
45
Belgien
44
Internet marketing
25
Online-Marketing
25
Brand management
24
Markenführung
24
Brand image
18
Product Placement
18
Product placement
18
Markenimage
17
Children
16
Marketing management
16
Marketingmanagement
16
Fernsehwerbung
14
Kinder
14
Television advertising
14
Target group
13
Zielgruppe
13
Emotion
11
Viral marketing
11
Virales Marketing
11
Marketing
10
Psychology of advertising
10
Werbepsychologie
10
Automotive market
8
Computerspiel
8
Kfz-Markt
8
Social Web
8
Social web
8
Video game
8
Advertising planning
7
Brand
7
Jugendliche
7
Markenartikel
7
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8
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Aufsatz in Zeitschrift
31
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5
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5
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2
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English
45
Dutch
1
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Pelsmacker, Patrick de
35
Dens, Nathalie
15
Cauberghe, Veroline
7
Hudders, Liselot
6
Jegers, Marc
5
Moons, Ingrid
4
Daems, Kristien
3
De Jans, Steffi
3
De Pelsmacker, Patrick
3
Geuens, Maggie
3
Bušljeta Banks, Ivana
2
Cornelis, Erlinde
2
De Keyzer, Freya
2
Goos, Peter
2
Panic, Katarina
2
Proost, J.
2
Rajabi, Mahdi
2
Verhellen, Yann
2
Adams, Leen
1
Aleksandrovs, Leonids
1
Avramova, Yana R.
1
Berlo, Zeph M. C. van
1
Beuckels, Emma
1
Bombeke, Klaas
1
Cauberghe, Verolien
1
De Meulenaer, Sarah
1
Diehl, Sandra
1
Durnez, Wouter
1
Eagle, Lynne
1
Eisend, Martin
1
Geuens, M.
1
Hofman, A.
1
Janssens, Wim
1
Martens, David
1
Morton, Jessica
1
Neijens, Peter
1
Neijens, Peter C.
1
Oates, Caroline
1
Okazaki, Shintaro
1
Peter, Paula C.
1
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International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
3
Journal of advertising
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing communications
3
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
Advertising worldwide : advertising conditions in selected countries
1
Belgian journal of operations research, statistics and computer science
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
Elgar advanced introductions
1
European Advertising Academy
1
European journal of marketing : EJM
1
International Marketing Review
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Revue d'économie industrielle
1
SpringerLink / Bücher
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
The SAGE handbook of marketing ethics
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
1
Young Consumers
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
44
Other ZBW resources
2
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1
What is wrong with advertising research and how can we fix it?
Pelsmacker, Patrick de
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 835-848
Persistent link: https://www.econbiz.de/10012623894
Saved in:
2
Independent firm characteristics of the firm : a factor-analytic approach using Belgian accounting and advertising data
Pelsmacker, Patrick de
;
Jegers, Marc
-
1989
Persistent link: https://www.econbiz.de/10000814261
Saved in:
3
De Belgische reklamebestedingen in de jaren '80
Pelsmacker, Patrick de
;
Hofman, A.
;
Jegers, Marc
-
1988
Persistent link: https://www.econbiz.de/10000814764
Saved in:
4
Explaining advertising intensity at the firm level : the Belgian case
Pelsmacker, Patrick de
;
Jegers, Marc
;
Proost, J.
-
1992
Persistent link: https://www.econbiz.de/10000879441
Saved in:
5
The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
;
Weverbergh, Marcel
- In:
Cross-cultural buyer behavior
,
(pp. 63-92)
.
2007
Persistent link: https://www.econbiz.de/10003478152
Saved in:
6
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
7
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
8
New advertising formats : how persuasion knowledge affects consumer responses
Pelsmacker, Patrick de
;
Neijens, Peter C.
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009508037
Saved in:
9
Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
The changing roles of advertising : [extended versions …
,
(pp. 233-243)
.
2013
Persistent link: https://www.econbiz.de/10009773026
Saved in:
10
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
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