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Advertising
Consumer behaviour
83,578
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81,128
Brand image
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Markenimage
11,114
Theorie
10,174
Brand management
10,035
Theory
9,997
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9,959
Relationship marketing
9,419
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9,380
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5,091
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5,080
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4,950
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4,773
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4,755
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4,588
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4,525
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4,474
Einzelhandel
4,258
Germany
4,237
Retail trade
4,211
Werbewirkung
3,904
Advertising effects
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Electronic Commerce
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Verbraucherverhalten
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3,553
Experiment
3,481
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3,302
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3,093
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Septianto, Felix
23
Gierl, Heribert
17
Eisend, Martin
15
Dahlén, Micael
14
Taylor, Charles Raymond
14
Pelsmacker, Patrick de
13
Chan, Kara
12
Dens, Nathalie
11
Diehl, Sandra
11
Rosengren, Sara
11
Wu, Linwan
11
Yoon, Sukki
11
Boerman, Sophie C.
9
Evans, Nathaniel J.
9
Sahni, Navdeep S.
9
Terlutter, Ralf
9
Thaichon, Park
9
Torres, Ivonne M.
9
Choi, Yung Kyun
8
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hudders, Liselot
8
Mueller, Barbara
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Keller, Kevin Lane
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Phau, Ian
7
Reijmersdal, Eva A. van
7
Rozendaal, Esther
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
EconWPA
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Ebert-Stiftung / Abteilung Wirtschafts- und Sozialpolitik
1
Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik
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Fördergesellschaft Marketing an der Universität Augsburg
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Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Study on the consumer judgment of advertising
1
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International journal of advertising : the review of marketing communications
124
Journal of business research : JBR
109
Journal of marketing communications
100
Journal of advertising research
76
International journal of advertising : the quarterly review of marketing communications
75
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
46
Journal of promotion management : JPM
43
Journal of advertising : official publication of the American Academy of Advertising
41
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
40
Psychology & marketing
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of Consumer Marketing
32
Journal of current issues and research in advertising : JCIRA
25
European journal of marketing : EJM
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Marketing letters : a journal of research in marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of international consumer marketing
19
Marketing : ZFP ; journal of research and management
19
European Journal of Marketing
18
Journal of current issues and research in advertising
18
Journal of global marketing
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of business ethics : JOBE
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of Islamic marketing : JIMA
15
Journal of Product & Brand Management
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Marketing intelligence & planning
14
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
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Source
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ECONIS (ZBW)
3,029
Other ZBW resources
138
USB Cologne (EcoSocSci)
9
EconStor
7
RePEc
4
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1
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
2
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
3
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
4
Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Baltic journal of management
12
(
2017
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
Saved in:
5
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
6
Consumer boycotts, country of origin, and product competition : evidence from China’s automobile market
Sun, Qi
;
Wu, Fang
;
Li, Shanjun
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
67
(
2021
)
9
,
pp. 5857-5877
Persistent link: https://www.econbiz.de/10012650178
Saved in:
7
Marketing of specialised products and services to consumers with disabilities : exploring the role of advertising, country-of-origin, and e-commerce
Aichner, Thomas
;
Shaltoni, Abdel Monim
- In:
The international review of retail, distribution and …
28
(
2018
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10011884079
Saved in:
8
Generic communication and cooperation in the French wine industry
Lanotte, Hervé
;
Traversac, Jean-Baptiste
- In:
Enometrica : review of the Vineyard Data Quantification …
5
(
2012
)
2
,
pp. 35-49
Persistent link: https://www.econbiz.de/10009737911
Saved in:
9
Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study
Raza, Ahmed
- In:
International journal of Islamic marketing and branding
6
(
2021
)
1
,
pp. 36-59
Persistent link: https://www.econbiz.de/10012670754
Saved in:
10
The relationship between Islamic marketing ethics and brand credibility : a case of pharmaceutical industry in Yemen
Al-Nashmi, Murad Mohammed
;
Almamary, Abdulkraim Abdullah
- In:
Journal of Islamic marketing : JIMA
8
(
2017
)
2
,
pp. 261-288
Persistent link: https://www.econbiz.de/10011750367
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