Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Luxury strategy in action
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Marketing
31,473
Online-Marketing
13,237
Internet marketing
13,121
Produktentwicklung
10,050
New product development
9,212
Consumer behaviour
8,239
Konsumentenverhalten
8,089
Branchenentwicklung
7,604
Sector development
7,087
Social Web
6,439
Social web
6,430
Innovation
5,500
Marketingmanagement
4,983
Deutschland
4,893
Marketing management
4,757
Germany
4,191
Innovationsmanagement
4,122
Innovation management
3,938
Theorie
3,629
Theory
3,598
Brand management
3,226
Markenführung
3,206
Relationship marketing
2,973
Beziehungsmarketing
2,950
USA
2,806
Werbung
2,668
Electronic Commerce
2,647
Luxury goods
2,639
Luxusgüter
2,630
marketing
2,603
United States
2,595
Werbewirkung
2,372
E-commerce
2,352
Advertising effects
2,342
Online-Handel
2,212
Online retailing
2,204
Viral marketing
1,905
Virales Marketing
1,902
Internet
1,736
more ...
less ...
Online availability
All
Undetermined
1,174
Free
516
Type of publication
All
Article
1,695
Book / Working Paper
845
Journal
14
Other
2
Type of publication (narrower categories)
All
Article in journal
1,448
Aufsatz in Zeitschrift
1,448
Graue Literatur
133
Non-commercial literature
133
Aufsatz im Buch
123
Book section
123
Working Paper
97
Arbeitspapier
96
Collection of articles of several authors
69
Sammelwerk
69
research-article
53
Aufsatzsammlung
40
Hochschulschrift
33
Konferenzschrift
32
review-article
31
Thesis
21
Conference proceedings
17
Conference paper
16
Konferenzbeitrag
16
Lehrbuch
16
Case study
12
Fallstudie
12
Ratgeber
12
Textbook
12
review
12
Nachschlagewerk
11
Reference book
11
Wörterbuch
11
Bibliographie
10
Guidebook
9
case-report
9
Festschrift
6
Handbook
6
Handbuch
6
Bibliografie
5
Collection of articles written by one author
5
Fallstudiensammlung
5
Sammlung
5
Glossar enthalten
4
Glossary included
4
more ...
less ...
Language
All
English
2,384
German
139
Undetermined
27
Russian
10
French
2
Polish
2
Hungarian
1
Norwegian
1
Spanish
1
Swedish
1
Ukrainian
1
more ...
less ...
Author
All
Pelsmacker, Patrick de
14
Wilbur, Kenneth C.
14
Jerath, Kinshuk
12
Septianto, Felix
12
Bonatti, Alessandro
10
Hudders, Liselot
10
Sayedi, Amin
10
Tucker, Catherine E.
10
Bergemann, Dirk
9
Bruhn, Manfred
9
Pepels, Werner
9
Sahni, Navdeep S.
9
Yang, Yanwu
9
Choi, Yung Kyun
8
Dwivedi, Yogesh Kumar
8
Fogel, Joshua
8
Hackley, Christopher E.
8
Katona, Zsolt
8
Koschnick, Wolfgang J.
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Rozendaal, Esther
8
Voorveld, Hilde
8
Bellman, Steven
7
Boerman, Sophie C.
7
Campbell, Colin L.
7
Chintagunta, Pradeep K.
7
Dens, Nathalie
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Seo, Yuri
7
Arora, Taanika
6
Calvano, Emilio
6
Cho, Chang-Hoan
6
Eisend, Martin
6
Gordon, Brett R.
6
Greenwood, Jeremy
6
Kim, Jooyoung
6
Kumar, Subodha
6
Reijmersdal, Eva A. van
6
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
10
National Bureau of Economic Research
7
American Marketing Association
5
Agricultural and Applied Economics Association - AAEA
3
IGI Global
3
International Association of Business Communicators
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Research Foundation
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
OECD
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
Tilburg University, School of Economics and Management
2
Uni-Taschenbücher GmbH
2
Université Paris-Dauphine (Paris IX)
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
1
American Management Association, Marketing Division
1
Association of National Advertisers
1
Axel Springer AG / Marketing Anzeigen
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
C.E.P.R. Discussion Papers
1
Centro de Estudios Financieros <Madrid u.a.>
1
Department of Economics, Oxford University
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Dipartimento di Matematica Applicata, Università Ca' Foscari Venezia
1
Duncker & Humblot
1
Economist Conference Unit <London>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
European Advertising Academy
1
Frankfurt School Verlag GmbH
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft Werbeagenturen
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
90
Journal of business research : JBR
50
Journal of marketing communications
47
International journal of internet marketing and advertising : IJIMA
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of promotion management : innovations in planning and applied research
38
International journal of advertising : the quarterly review of marketing communications
32
European Journal of Marketing
30
Journal of advertising research
28
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of retailing and consumer services
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of historical research in marketing
18
Journal of promotion management : JPM
18
Young Consumers
18
European journal of operational research : EJOR
17
Journal of marketing research : JMR
17
European journal of marketing : EJM
15
SpringerLink / Bücher
15
Journal of marketing
14
Psychology & marketing
14
Journal of Consumer Marketing
13
Journal of current issues and research in advertising
13
International journal of technology marketing : IJTMkt
12
Journal of marketing research
12
Quantitative marketing and economics : QME
12
Journal of marketing management : MM
11
Marketing science
11
Young consumers : insight and ideas for responsible marketers
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
Journal of advertising
10
Marketing letters : a journal of research in marketing
10
Strategic Direction
10
CESifo working papers
9
Asia Pacific journal of marketing and logistics
8
Electronic commerce research
8
International journal of electronic commerce : IJEC
8
more ...
less ...
Source
All
ECONIS (ZBW)
2,338
Other ZBW resources
114
USB Cologne (EcoSocSci)
61
RePEc
29
BASE
11
EconStor
2
USB Cologne (business full texts)
1
more ...
less ...
Showing
1
-
10
of
2,556
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
2
How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Kim, Inhye
;
Choi, Yung Kyun
;
Lee, Sungmi
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1247-1264
Persistent link: https://www.econbiz.de/10012802302
Saved in:
3
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
4
The influence of green message types on advertising effectiveness for luxury and budget hotel segments
Sahin, Safak
;
Baloglu, Seyhmus
;
Topcuoglu, Esra
- In:
The Cornell hospitality quarterly
61
(
2019
)
4
,
pp. 443-460
Persistent link: https://www.econbiz.de/10012307855
Saved in:
5
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
6
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
7
Advertising in the luxury sector in China : standardisation or adaptation? : a comparison between China and Italy
Checchinato, Francesca
;
Colapinto, Cinzia
;
Giusto, Alice
- In:
The globalisation of Chinese business : implications …
,
(pp. 241-264)
.
2014
Persistent link: https://www.econbiz.de/10012016699
Saved in:
8
Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan
;
Wang, Ye
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
Saved in:
9
Repetitive advertising in newspapers : a study of two new products
Stewart, John B.
-
1964
Persistent link: https://www.econbiz.de/10002852098
Saved in:
10
Ratings, reviews, and the
marketing
of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
