//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How do consumers in the Web 2....
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Werbung
9
Advertising effects
6
Direct marketing
6
Direktmarketing
6
Pharmaceuticals
6
Werbewirkung
6
Arzneimittel
5
Consumer behaviour
5
Konsumentenverhalten
5
USA
4
United States
4
Pharmaceutical industry
3
Pharmaindustrie
3
Gesundheitsrisiko
2
Health risk
2
Internet marketing
2
Online-Marketing
2
Social Web
2
Social web
2
Students
2
Studierende
2
Viral marketing
2
Virales Marketing
2
prescription drug advertising
2
risk disclosure
2
2000-2015
1
Advertising regulation
1
Advertising skepticism
1
Antidepressants
1
Armed forces
1
Army advertising
1
Arzneimittelrecht
1
Brasilien
1
Brazil
1
Cluster analysis
1
Clusteranalyse
1
Cognition
1
Cognitive processing
1
Communication
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
8
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatzsammlung
1
Language
All
English
9
Author
All
Park, Jin Seong
9
Cho, Chang-Hoan
2
Ju, Ilwoo
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Grow, Jean M.
1
Haley, Eric John
1
Kim, Kenneth A.
1
Lee, Jinhee
1
Park, Sejin
1
more ...
less ...
Published in...
All
Health marketing quarterly
3
International journal of advertising : the review of marketing communications
2
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
2
Journal of promotion management : JPM
2
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Symptom information in direct-to-consumer antidepressant advertising and college students' perception of the lifetime risk of depression
Park, Jin Seong
;
Grow, Jean M.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
2
,
pp. 123-133
Persistent link: https://www.econbiz.de/10003979221
Saved in:
2
Message framing and the effectiveness of DTC advertising : the moderating role of subjective product knowledge
Kim, Kenneth A.
;
Park, Jin Seong
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10003979270
Saved in:
3
Direct-to-consumer (DTC) antidepressant advertising and consumer misperceptions about the chemical imbalance theory of depression : the moderating role of skepticism
Park, Jin Seong
;
Ahn, Ho-young
- In:
Health marketing quarterly
30
(
2013
)
4
,
pp. 362-378
Persistent link: https://www.econbiz.de/10010244729
Saved in:
4
When numbers count : framing, subjective numeracy, and the effects of message quantification in direct-to-consumer prescription drug advertisements
Ju, Ilwoo
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 488-506
Persistent link: https://www.econbiz.de/10010198644
Saved in:
5
Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo
;
Park, Jin Seong
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
Saved in:
6
Introduction to the special issue: new trends in digital and social media advertising
Cho, Chang-Hoan
;
Park, Jin Seong
- In:
International journal of advertising : the review of …
38
(
2019
)
6
,
pp. 821-823
Persistent link: https://www.econbiz.de/10012200329
Saved in:
7
New trends in digital and social media advertising
Cho, Chang-Hoan
(
ed.
);
Park, Jin Seong
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012200498
Saved in:
8
Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin
;
Lee, Jinhee
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
Saved in:
9
Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong
;
Ahn, Ho-Young Anthony
;
Haley, Eric John
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->