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Advertising
Consumer behaviour
83,564
Konsumentenverhalten
81,114
Relationship marketing
26,361
Beziehungsmarketing
25,686
Marketingmanagement
17,141
Marketing management
16,550
Theorie
12,993
Theory
12,821
Brand management
9,072
Markenführung
9,019
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8,370
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8,157
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7,381
Deutschland
7,373
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7,339
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7,214
Social web
7,210
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7,008
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6,740
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6,726
Internet marketing
6,664
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6,454
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6,451
Dienstleistungsqualität
6,390
Online-Handel
6,316
Online retailing
6,300
Marketing
5,828
Electronic Commerce
5,036
Viral marketing
4,916
Virales Marketing
4,896
E-commerce
4,854
Einzelhandel
4,846
Retail trade
4,791
Brand
4,751
Markenartikel
4,743
Werbewirkung
4,076
Advertising effects
4,032
Verbraucherverhalten
3,600
Emotion
3,599
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Septianto, Felix
23
Bruhn, Manfred
20
Kaiser, Harry M.
19
Eisend, Martin
18
Gierl, Heribert
16
Pelsmacker, Patrick de
16
Taylor, Charles Raymond
15
Dahlén, Micael
14
Yoon, Sukki
14
Rosengren, Sara
12
Chan, Kara
11
Dens, Nathalie
11
Diehl, Sandra
11
Wu, Linwan
11
Choi, Yung Kyun
10
Boerman, Sophie C.
9
Esch, Franz-Rudolf
9
Evans, Nathaniel J.
9
Pepels, Werner
9
Quach, Sara
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Yoon, Hye Jin
9
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hackley, Christopher E.
8
Hudders, Liselot
8
Mueller, Barbara
8
Phau, Ian
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Keller, Kevin Lane
7
Kim, Kacy K.
7
King, Karen Whitehill
7
Kitchen, Philip J.
7
Malik, Garima
7
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Axel-Springer-Verlag
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National Bureau of Economic Research
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American Marketing Association
5
Cornell University / Department of Agricultural Economics
3
European Advertising Academy
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Duncker & Humblot
1
Erasmus Research Institute of Management
1
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
1
European Society for Opinion and Marketing Research
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gesellschaft für Westfälische Wirtschaftsgeschichte
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICC Deutschland Internationale Handelskammer
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <10, 2011, Berlin>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <16., 2017, Gent>
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
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International journal of advertising : the review of marketing communications
130
Journal of business research : JBR
111
Journal of marketing communications
104
Journal of advertising research
78
International journal of advertising : the quarterly review of marketing communications
76
Journal of promotion management : innovations in planning and applied research
52
Journal of retailing and consumer services
47
International journal of internet marketing and advertising : IJIMA
46
Journal of promotion management : JPM
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising
42
Journal of advertising : official publication of the American Academy of Advertising
42
Psychology & marketing
42
Journal of Consumer Marketing
34
European journal of marketing : EJM
29
Journal of current issues and research in advertising : JCIRA
25
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
European Journal of Marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Marketing letters : a journal of research in marketing
20
Journal of current issues and research in advertising
19
Journal of global marketing
19
Journal of international consumer marketing
19
Journal of marketing
19
Journal of marketing research : JMR
19
Asia Pacific journal of marketing and logistics
18
International journal of consumer studies
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of business ethics : JOBE
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Marketing intelligence & planning
16
Journal of historical research in marketing
15
SpringerLink / Bücher
15
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
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Source
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ECONIS (ZBW)
3,455
Other ZBW resources
130
USB Cologne (EcoSocSci)
16
EconStor
8
RePEc
4
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1
Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
;
Moradi, Kianoosh
- In:
Romanian economic and business review
15
(
2020
)
4
,
pp. 90-103
Persistent link: https://www.econbiz.de/10012631932
Saved in:
2
Brand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Moradi, Kianoosh
;
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
- In:
The Romanian economic journal : REJ
23
(
2020
)
78
,
pp. 117-133
Persistent link: https://www.econbiz.de/10012595460
Saved in:
3
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
4
Communicating customer value based on modern technologies
Czarniewski, Sławomir
- In:
Central European business review : CEBR
3
(
2014
)
2
,
pp. 36-43
Persistent link: https://www.econbiz.de/10010408356
Saved in:
5
Consumer response to perceived value and generic advertising
Salois, Matthew J.
;
Reilly, Amber
- In:
Agricultural and resource economics review : ARER
43
(
2014
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10010366787
Saved in:
6
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
7
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
8
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
9
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Mai Ngoc Khuong
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
10
Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath
;
Shivani, Shradha
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
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