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Advertising
Brazil
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Consumer behaviour
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Brand management
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Frade, João Lucas Hana
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Giraldi, Janaina de Moura Engracia
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Oliveira, Jorge Henrique Caldeira de
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International journal of advertising : the review of marketing communications
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
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ECONIS (ZBW)
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Advertising in streaming video : an integrative literature review and research agenda
Frade, João Lucas Hana
;
Oliveira, Jorge Henrique …
- In:
Telecommunications policy : the international journal …
45
(
2021
)
9
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013350560
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2
Skippable or non-skippable? : pre-roll or mid-roll? : visual attention and effectiveness of in-stream ads
Frade, João Lucas Hana
;
Oliveira, Jorge Henrique …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1242-1266
Persistent link: https://www.econbiz.de/10014450194
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