Similar Search Results

Dwivedi, Yogesh Kumar; Kapoor, Kawaljeet Kaur; Chen, Hsin - In: The marketing review 15 (2015) 3, pp. 289-309

Persistent link: https://www.econbiz.de/10011438101

Identification of marketing strategies influencing consumers' perception of healthy food products and triggering purchasing decisions

Vidal, María Miquel; Castellano-Tejedor, Carmina - In: Businesses 2 (2022) 4, pp. 410-422

(1) Background: Marketing and advertising strategies for food products are very diverse and have a differential effect …-of-purchase (PoP) marketing and advertising strategies and the promotion of products employing opinion leaders (celebrities) on the …

Persistent link: https://www.econbiz.de/10014281847

Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity

Ghanbarpour, Tohid; Sahabeh, Easa; Gustafsson, Anders - In: Psychology & marketing 39 (2022) 10, pp. 1853-1870

Persistent link: https://www.econbiz.de/10013465120

Marketing communication in the digital age : exploring the cultural historical activity theory in examining Facebook's advertising platform

Nuseir, Mohammed T.; Al-Shawabkeh, Abdallah - In: International journal of electronic customer … 12 (2019) 2, pp. 97-107

Persistent link: https://www.econbiz.de/10012253369

Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies

Swani, Kunal; Milne, George R.; Brown, Brian P. - In: Journal of research in interactive marketing : … 7 (2013) 4, pp. 269-294

Persistent link: https://www.econbiz.de/10010222782

Digital consumer engagement : examining the impact of native advertising exposure in a social network

Sussman, Kristen L.; Bright, Laura F.; Wilcox, Gary B. - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 544-561

Persistent link: https://www.econbiz.de/10014313613

Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

times. Joel Edmund Nettey, World President & Chairman, International Advertising Association “This well-organised book on …

Persistent link: https://www.econbiz.de/10013203503

A mixed-method approach to examining brand-consumer interactions driven by social media

Rohm, Andrew; Kaltcheva, Velitchka D.; Milne, George R. - In: Journal of research in interactive marketing : … 7 (2013) 4, pp. 295-311

Persistent link: https://www.econbiz.de/10010222781

Integrating social media within an integrated marketing communication decision-making framework

Valos, Michael J.; Maplestone, Vanya Louise; Polonsky, … - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1522-1558

Persistent link: https://www.econbiz.de/10011854313

Sustainable behaviour and social media : a study of centennials attitudes towards sustainable advertising

Aggarwal, Vivek; Yadav, Prashant Dev; Singh, Vinod Kumar; … - In: World review of entrepreneurship, management and … 17 (2021) 6, pp. 777-794

Persistent link: https://www.econbiz.de/10012694154

1
2
3
4
5
6
7
8
9
10
Next
Last