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The roles of emotion induced by types of restaurant attributes in advertisement on evaluation
Choi, Nak Hwan; Kim, Yen-soon - In: Nankai business review international 3 (2012) 3, pp. 224-241
Persistent link: https://www.econbiz.de/10009665309
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Examining the relationship between advertising expenditures and sales of quick-service restaurants in the United States
Kamal, Sara; Wilcox, Gary B. - In: Journal of food products marketing 20 (2014) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10010355136
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Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa; Jang, Soocheong - In: International journal of hospitality management 53 (2016), pp. 81-93
Persistent link: https://www.econbiz.de/10011443033
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Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Yoon, Donghwan; Kim, Youn-Kyung - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
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Impact of an innovative video demonstration on perceptions and attitudes toward McDonald's product quality
Lang, Mark; Beemer, Gary; Fernandez Gaviria, Paula - In: Journal of food products marketing : innovations in … 27 (2021) 5, pp. 243-254
Persistent link: https://www.econbiz.de/10012623355
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Influence of solitary or commensal dining advertisements on consumers' expectations of and attitudes toward foods and restaurants
Wang, Chujun; Zhao, Zhenhua; Wan, Xiaoang - In: International journal of hospitality management 104 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013255923
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The influences of verbal smell references in radio advertisements
Davis, Eric A.; Magnini, Vincent P.; Weaver, Pamela A.; … - In: Journal of hospitality & tourism research : JHTR ; the … 37 (2013) 2, pp. 281-299
Persistent link: https://www.econbiz.de/10009779908
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The role of informational and congruence clues in advertisement for an ethnic restaurant
Aureliano-Silva, Leonardo; Alves, Carlos Alberto; … - In: Journal of food products marketing : innovations in … 25 (2019) 3, pp. 322-339
Persistent link: https://www.econbiz.de/10012243266
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Does advertising serve as a signal? : evidence from a field experiment in mobile search
Sahni, Navdeep S.; Nair, Harikesh - 2018 - This draft: March 6, 2018
We develop a field experiment that assesses whether advertising can serve as a signal that enhances consumers' evaluations of advertised goods. We implement the experiment on a mobile search platform that provides listings and reviews for an archetypal experience good, restaurants. In...
Persistent link: https://www.econbiz.de/10011864639
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Does advertising serve as a signal? : evidence from a field experiment in mobile search
Sahni, Navdeep S.; Nair, Harikesh - In: The review of economic studies : RES 87 (2020) 3, pp. 1529-1564
Persistent link: https://www.econbiz.de/10012208074